Last Minute Santa Alert: Toshiba Reduces Price of Popular Digital Cameras IRVINE, CA, December 3, 2002 � With the holiday shopping season now in full swing, Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc., is lending a hand to last minute Santas by lowering the price on this season�s hottest gadget gift: digital cameras.
"Just as they did last year, digital cameras are topping America's holiday gift wish list this year," said David Ficken, National Sales Manager, Toshiba Imaging Systems. "To meet this demand, Toshiba has lowered prices across-the-the-board on its expanded line of award-winning digital cameras, plus is offering the convenience of on-line shopping at www.shoptoshiba.com."
Selecting a digital camera doesn't have to be stressful, explains Ficken, even with "difficult-to-buy-for" people on your shopping list. Toshiba offers a full range of camera models with one that's right for every user, from entry-level photographers making the switch from film to digital, to more experienced shooters who crave the newest, most innovative features.
Effective today, visitors to www.shoptoshiba.com will find Toshiba cameras at these greatly reduced prices:
ENTRY-LEVEL CAMERAS PDR-M25 Digital Camera ($199): The compact-sized PDR-M25 takes advantage of a wide spectrum of digital imaging technologies including an advanced 2.2 megapixel CCD to capture images at resolutions up to 1792 x 1200 pixels; an aspherical glass lens equipped with 3X optical zoom and 2X digital zoom; a 1.5-inch high-resolution color LCD for instant preview and review of photos; reusable, high-capacity SmartMedia card storage; and a macro mode that lets photographers get up close to the action and capture intricate details missed by other cameras.
PDR-2300 Digital Camera ($199): Fun and easy-to-use, the PDR-2300 two-megapixel digital camera offers a wealth of features including an all-glass, auto focus lens system with 3x optical zoom, an AVI Movie Mode to produce videos up to 15 seconds in length, and a built-in flash with four modes. Additional features highly-valued by digital photographers are: a Real Image Type viewfinder with diopter adjustment for those with corrective eyewear, automatic and manual white balance settings, exposure compensation (+/-1.8 at 0.3EV), SD card storage along with 8MB of internal memory, plus a macro capability to approximately 3.5 inches.
PDR-T10 Digital Camera ($199): The highly-innovative PDR-T10 2.0 Megapixel digital camera merges function with fashion, offering high-resolution imaging quality plus the simplicity of a touch screen LCD that operates like a hand-held PDA device. Also distinguishing the PDR-T10 -- and adding to its excitement -- is a collection of interchangeable, snap-on faceplates, such as zebra stripes, polka dots, and retro orange, that let the user alter the look of their camera to match whatever mood they find themselves in.
MID-RANGE CAMERAS PDR-M3300 Digital Camera ($299): PC Magazine recently recommended the PDR-3300 as "a great value for those who want the most camera for the least money." The camera's 3.2 million pixels CCD gives greater edge detail in picture file sizes up to 2048 x 1536 pixels. Other features that make it attractive to the more experienced shutterbug include a Canon all-glass lens with a focal length equivalent of 35mm to100mm on a 35mm camera; a 2.8 optical zoom and a Macro mode for close-ups; a five-mode flash system; Aperture-priority AE, Shutter-priority AE and Full Manual AE; Manual White Balance and Exposure Compensation (+/- 2.0 at 0.3EV); ISO sensitivity (100/200/400); and enhanced signal processing technology for smooth burst mode shooting.
PDR-M3320 Digital Camera ($299): Building on the popular PDR-M25 camera design, the PDR-3320 features an impressive array of technologies to achieve superior picture taking, such as an advanced 3.2 Megapixel CCD for high-resolution photos up to 2048 x 1536, an all-glass, aspherical 3X optical zoom lens (equivalent to a 38-114mm lens on a 35mm camera) with built-in macro capability, plus an optional mounting system for third-party filters or wide-angle lenses on the lens barrel.
PDR-T20 Digital Camera ($399): Like the Toshiba PDR-T10, the PDR-T20 features a touchscreen LCD, plus gives consumers more advanced photographic features and controls, as well as a high tech-looking, silver metallic casing that combines pocketable dimensions with a distinctive sliding lens cover. It boasts a 2.01 million-pixel CCD sensor to capture richly detailed 1600 x 1200 images with superior color reproduction, a 2x optical zoom lens (equivalent to a 38-76 mm lens on a 35 mm camera), plus a 3x digital telephoto mode resulting in 6x total zooming capabilities.
EXPERIENCED USER CAMERAS PDR-M3310 Digital Camera ($399): The PDR-3310 3.2 megapixel digital camera is the benchmark for excellence in the ultra-small, optical zoom equipped digital camera category. Roughly the size of a deck of playing cards (3.58 x 2.24 x 1.24 inches), it has serious shutterbug features including manual white balance, ISO sensitivity, aperture priority AE, multi-mode flash, and manual exposure compensation. Adding to its appeal is a 3x optical zoom, all-glass lens (equivalent to a 35-105 mm lens on a 35 mm camera). In addition to its impressive still photography, the camera also has a fun AVI video mode (320 x 240) that makes movie making as easy as snapping a picture.
PDR-T30 Digital Camera ($449): The PDR-T30 is the third generation of Toshiba digital cameras to sport a PDA-like touchscreen, the only such cameras on the market today. Making a striking visual impression in its stylish, highly-polished aluminum housing, it picks up the touchscreen concept and elevates it to a new level by incorporating a high-resolution 3.2 megapixel CCD (2048 x 1536), along with a new AVI movie mode that enables the camera to double as a digital video camcorder. Another new benefit is a built-in paint program accessible on the LCD. This ground-breaking feature provides users with the ability to draw on the photographs they take, plus make detailed notes on the image.
Toshiba cameras are compatible with Microsoft Windows and Apple Macintosh operating systems, and come with all necessary cables, software and memory cards.
For more information, U.S. customers call 1-800-288-1354. Fax, 1-800-640-8674. Or visit Toshiba on the Web at www.dsc.toshiba.com. Consumers are encouraged to visit www.shoptoshiba.com for on-line shopping.
ABOUT TOSHIBA IMAGING SYSTEMS Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc. providing advanced imaging solutions to the consumer, industrial, medical and security markets. Products include digital still cameras, microminiature CCD cameras, monitors, VCRs, digital video recorders, and CCTV cameras.
ABOUT TOSHIBA AMERICA INFORMATION SYSTEMS With headquarters in Irvine, Toshiba America Information Systems, (TAIS) is comprised of multiple divisions that provide computer, communications and imaging products and services.
Products include industry leading portable computers, PDAs, mobile computing accessories, servers, including communications and portable servers, storage subsystems, cable modems, digital business telephone systems, voice mail, digital cameras, security systems and projectors.
TAIS provides sales, marketing, services and manufacturing for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America Inc., a subsidiary of Toshiba Corp., which is a world leader in high-technology and integrated manufacturing of electrical and electronic components, products and systems.
Toshiba has global sales of more than $50 billion and more than 300 subsidiaries and affiliates worldwide. ### |