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Lexar Media Expands Memory Stick Capacity to 256-MB
By Mike Pasini, The Imaging Resource
(Friday, January 10, 2003 - 20:27 EST)

LAS VEGAS -- Lexar Media Inc. said it plans to manufacture Memory Sticks with a Memory Select Function that increases the capacity of a single Memory Stick to 256-MB. Memory Stick with Memory Select Function doubles the previous capacity of standard Memory Stick by allowing the user to toggle between two 128-MB flash memory units, using a switch located on the back of the media.

"Lexar Media is pleased to bring this new enhancement to the highly successful Memory Stick format," said Eric Stang, president and CEO of Lexar Media. "Our new Memory Stick with the select function delivers everything Memory Stick users want: high capacity with the reliability of Lexar Media solid-state storage."

Lexar Media has supported the Memory Stick format since April 2000, when Lexar Media and Sony signed a joint technology and licensing agreement. Lexar Media is currently developing high-speed controller technology for the Lexar Media Memory Stick Pro also announced today.

Original Source Press Release:

Lexar Media Expands Memory Stick Storage Capacity to 256-Megabytes

LAS VEGAS (CES, Booth #10728), January 9, 2003 - Lexar Media Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessory products, announces plans to manufacture Memory Stick� with Memory Select Function� that increases the total storage capacity of a single Memory Stick to 256MB. Memory Stick with Memory Select Function doubles the previous capacity of standard Memory Stick by allowing the user to toggle between two 128MB flash memory units, using a switch located on the back of the media.

"Lexar Media is pleased to bring this new enhancement to the highly successful Memory Stick format," said Eric Stang, president and CEO, Lexar Media. "Our new Memory Stick with the select function delivers everything Memory Stick users want: high capacity with the reliability of Lexar Media solid-state storage."

Lexar Media has supported the popular Memory Stick format since April 2000, when Lexar Media and Sony signed a joint technology and licensing agreement. Lexar Media is currently developing high-speed controller technology for the Lexar Media Memory Stick PRO also announced today.

About Lexar Media, Inc.
Lexar Media, Inc. (Nasdaq: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. A digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards. Lexar Media's key strategic partners include Samsung Electronics, Sony and Olympus. Lexar Media is a member of the Russell 2000 Index. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. For more information, please call 1-800-789-9418 or visit www.digitalfilm.com <http://www.digitalfilm.com>.

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