Panasonic scores Japanese hit with DMC-F1
By
Mike Tomkins
(Wednesday, February 19, 2003 - 14:59 EST)
An interesting news article from Nikkei Business Publications' NEAsia Online website notes that Matsushita has managed to break into the top four best-selling digital cameras in Japan with a model announced last October.
The company, through its Panasonic brandname, has found its Lumix DMC-F1 to be a good performer, having been ranked in the top 4 models sold from the end of last year through the start of 2003 - and for three weeks being the top selling camera. The rankings were compiled by Japanese retailer Yobodashi Camera, and the Nikkei article expresses surprise that a relatively average camera (3.2 megapixel, 3x zoom) which is not bargain-priced has sold so well.
The positive sales are attributed to brand reputation (Panasonic is obviously well known, and the camera is made in cooperation with Leica - themselves a famous name in the camera world). The most noteable sentiment in customers post-sale was that picture quality of the camera was highly rated.
More details can be found in the Nikkei item.
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