Innovative 'Get Started' Solution Makes User Manuals Obsolete

Annapolis, MD, February 25, 2003 -Blue Pixel, the preeminent digital photography and workflow education consultancy, announces today its new partnership with Knowledge Blast, a pioneering provider of eLearning solutions for consumer product purchasers. This new union will develop and co-market digital photography education products and services to help consumers better understand and make the most of new digital products right out of the box. To be offered as a point-of-purchase CD ROM or in-pack/on-pack promotion, this innovative 'get started' service provides basic information on CD and product-specific Web link to custom education portals. Blue Pixel-Knowledge Blast solutions will be marketed through digital photography vendors, distributors, consumer electronics dealers and photo specialty retailers at a consumer-friendly price point.

According to the Consumer Electronics Association, every year frustrated consumers return approximately $2 billion worth of brand new consumer electronics to their point of purchase. U.S. retailers cite the biggest reason for returns to be lengthy, confusing, arcane user manuals that impede or make the learning process impossible.

Ron Glaz, an analyst with market research firm IDC, believes customer dissatisfaction and product returns could be dramatically reduced if users were offered innovative educational tools and/or training for products purchased. "Anyone purchasing a new electronics device - whether digital camera, printer, scanner or even entertainment center - is anxious to get it home and working. Vendor-provided user manuals tend to present information in a technical matter and rarely cover the merits and intricacies of today's complicated products. Free or low cost training solutions offered at point-of-purchase would benefit consumers and help build customer loyalty."

Blue Pixel and Knowledge Blast will develop, brand and co-market interactive product usage assistance solutions for the digital photography market. Kevin T. Gilbert, Blue Pixel president and managing partner noted: "Our company mission is to provide the best tools and training to help individuals enjoy the fun of digital photography. By aligning with Knowledge Blast, we can now deliver just the right content at the right time to those who need it most - purchasers of new digital photography equipment. Digital photography is really a large puzzle and it can be challenging at times to have a satisfying digital experience. We intend to present the 10 percent a photographer really needs to know in order to make his or her digital experience enjoyable. Our new solution cuts through the instruction clutter to help the aspiring digital photographer, family historian or avid hobbyist find exactly the information desired."

"Blue Pixel is well-respected for their breadth and depth of knowledge in the digital photography space," said Kevin Honan, CEO, Knowledge Blast. "To pioneer our new digital photography vertical, we sought to combine our team's talent in developing superior online learning environments with the most authoritative digital photography content available from Blue Pixel. Our expertise in developing high retention rate online education is a perfect vehicle for delivering their authoritative content. Too many consumers return product to the store or pack it away in a closest out of sheer frustration trying to master their new purchase. Our solution will help consumers right away."

All digital photography content will be provided by Blue Pixel; Knowledge Blast will build custom CD ROMs, plus develop and host customized online digital photography information portals. Once at the digital photo portal, viewers can pinpoint and immediately access desired content through Knowledge Blast's underlying proprietary Logical Learning™ courseware. An interactive platform, Logical Learning's template-driven, object-oriented architecture not only enables rapid content identification and acquisition, but also allows users to track their progress, compile notes. All presentations boast multimedia instruction with graphical, textual, interactive, user simulations and virtual reality to enrich the online learning experience.

The Blue Pixel-Knowledge Blast partnership will create a library of educational and training content of value to consumer, sales staff, alliance program manager and industry vendor audiences.

About Blue Pixel
Blue Pixel is a leading edge digital photography consulting group comprised of the world's most-respected authorities in digital imaging and workflow. Its services include workshops and seminars, consulting, training and photographic expeditions. Based in Annapolis, Maryland, Blue Pixel's partners share more than 50 years of digital imaging experience and have digitally photographed the world's biggest events and most celebrated individuals for the last decade, in both the corporate and editorial markets. To learn more about Blue Pixel, visit www.bluepixel.net

About Knowledge Blast
Knowledge Blast was founded to help retailers and manufacturers of technology products use eLearning to enhance their customers' experience. Knowledge Blast's products and services provide global consumer electronics retailers and manufacturers with a breakthrough opportunity to drive new revenue streams and reduce product returns while increasing customer satisfaction. Knowledge Blast has one goal: deliver the world's best technology and services to make customers smarter, happier, more loyal and more profitable for consumer electronics manufacturers and retailers. www.knowledgeblast.com

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