Company offers 2GB and 4GB CompactFlash Cards with 32X Speed Rating

Las Vegas, (PMA) March 2, 2003 - Lexar Media, Inc. (Nasdaq:LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessories, today announces that it will extend its line of Professional Series CompactFlash cards with 2GB and 4GB capacity cards, speed rated at 32X. 32X speed is capable of a minimum sustained write speed of 4.8MB/s, with 1X equal to 150Kb/s. Lexar Media is the first and only company to offer 4GB capacity especially for professional digital photographers who prefer shooting in large file formats like TIFF and RAW.

"Many professional photographers who depend on the high speed performance of our cards, have asked for higher capacity cards to accommodate large image files and extended shooting," said John Omvik, director, product marketing, Lexar Media. "With the introduction of 2GB and 4GB 32X cards, we are directly meeting the needs of those photographers."

In addition to their large capacities, these cards are capable of a minimum sustained read and write speed of 4.8MB per second. On top of that, both cards are also equipped with Write Acceleration technology (WA), which further increases write speed performance in enabled cameras.

Write Acceleration technology is the result of a Lexar Media proprietary high-speed flash memory controller and the cooperation of major digital camera manufacturers to increase write-speed performance by simplifying the way a camera and card talk to each other. With WA, the camera can transfer more data, which reduces the command overhead. A significant performance advantage can be seen in high-resolution cameras that produce large image files and the increase in write speed becomes even more noticeable when several images are shot in burst or continuous mode. Actual performance data will vary between cameras, resolution and shooting modes.

Lexar Media introduced Write Acceleration in its Professional Series CompactFlash cards in September 2002 and to date, three major camera manufactures are supporting the standard: Kodak, Nikon and Sanyo. Write Acceleration cards will function in a non-WA cameras, to the fullest capability of the camera and card.

All Lexar Media Professional Series cards include a free version of Lexar Media Image Rescue. Image Rescue is file recovery software that recovers 'perceived to be lost' image files from Lexar Media-brand USB-enabled CompactFlash memory cards. The most common causes of image loss include removing the card from a camera or reader before the image has been fully stored, accidentally deleting a picture, reformatting a card or low camera battery power. Image Rescue goes to the root-level of the data structure to identify and retrieve lost images, even if the computer does not see the card. In most instances Image Rescue can identify and retrieve JPEG, TIFF and RAW file formats.

With this offering, Lexar Media now offers a Professional Series line of CompactFlash in 256MG, 512MB, 1GB, 2GB and 4GB capacities. The 2GB card is expected to retail in March 2003 for 699.99 and the 4GB card in the 2nd quarter 1,499.99.

Camera that currently support Write Acceleration include:

• Kodak DCS 14n, Kodak DCS 760, Kodak DCS 760m, Kodak DCS 720x, Kodak DCS Pro Back Plus, Kodak DCS Pro Back 645
• Nikon D1x, Nikon D1h, Nikon D100
• Sanyo DSC MZ3