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PRESS RELEASE: Displaytech Announces Asia-Pacific Subsidiary Focused on Regional Customer Sales and Technical Support Initiatives
LONGMONT, Colo.--(BUSINESS WIRE)--May 20, 2003--Displaytech Inc., the leader in ferroelectric liquid crystal (FLC) microdisplays, today announced the start of operations of Displaytech Asia-Pacific K.K (DTAP). The establishment of DTAP highlights Displaytech's continued focus on the most important region for the design and development of digital still cameras and camcorders, Displaytech's core markets for its high-quality microdisplays. The new subsidiary will provide customers with local sales, marketing, and technical support. In addition, DTAP will enable smooth operations between customers, distributors, and manufacturing.
"DTAP will strengthen our service and support offerings in Japan and other Asia-Pacific countries, and enable strong relationships with our customers" stated Satoko Aikawa, Representative Director of Displaytech Asia Pacific K.K. "We expect to leverage our expanded service offerings into successful pre-sales and post-sales support of our new product, the LightView(TM) 311k Color Display Module."
Specifically, Displaytech Asia-Pacific provides value-added services to customers and partners through: - Timely and appropriate responsiveness - The digital camera and camcorder markets are characterized by rapid technology innovation, short product life cycles, and market speed. DTAP provides same-day, same-language response to customers and partners;
- Inside and early access to new product designs and requirements - DTAP provides Displaytech with a closer working relationship with its partners and customers so that it is better positioned to anticipate and satisfy new product requirements while compressing the qualification process;
- Market knowledge and focused resources - DTAP provides a central point for Displaytech to spot market trends, new business opportunities, and other important issues that may be more difficult to identify and respond to from the U.S.
DTAP's parent company Displaytech, Inc. of Longmont, Colorado, will continue to provide new technology and product development as well as all corporate management functions.
About Displaytech
Displaytech Inc. makes and sells microdisplays with superior image quality to performance-driven consumer electronics companies, providing sustainable competitive advantages to their digital still cameras, camcorders, and mobile communication devices. Displaytech offers high-quality, patented Ferroelectric Liquid Crystal (FLC) display products through its LightView(TM) product line, which have compact form factors and low power requirements allowing for product design innovation. Established partnerships with industry-leading manufacturers position Displaytech to keep pace with the high-volume consumer electronics market. For more information on all Displaytech products, press releases, and images, visit www.displaytech.com.
LightView is a trademark of Displaytech Inc.
(First posted on Thursday, May 22, 2003 at 13:28 EDT)
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