Fujifilm unveils the FinePix A210 Zoom: entry-level digital camera achieving an impressive 3 megapixel output

27 May 2003

During a recent research study of 1,000 UK consumers, Fujifilm discovered that people who don't own a digital camera believe they are more complicated to use than a mobile phone. When questioned 'Do you think that the average digital camera is more complex to operate than a mobile phone?', a remarkable 50% more respondents answered 'more complex' than 'less complex'. This perception is likely to change with the announcement today of the FinePix A210 Zoom - a camera designed for users who are slightly more anxious about the leap into digital photography.

With a 3.2 million pixel effective resolution and 3x zoom, the FinePix A210 Zoom is an impressive, yet affordable, choice for anyone moving on from a no-frills, compact film camera to take their first steps into digital photography. This silver-finish, easy to use digital package has big buttons and clear markings, making it ideal for use by all the family. The camera also has a high-quality 1.5" TFT screen for reviewing pictures, and an optical viewfinder for easier visibility.

Catering for non-computer owners, the FinePix A210 Zoom comes with a Video Out socket, enabling photographs to be viewed immediately on a TV screen. For hard copy prints, users can visit the wide number of high street photographic retailers offering Fujifilm digital print services (FDi) in-store. The service allows users to view, select and enhance their images via an easy-to-use touch screen. The prints are developed on true photographic paper, delivering superb results that are guaranteed to last and can be recorded to CD for safekeeping.

The FinePix A210 Zoom ensures high picture quality with programmed auto exposure and flash capabilities to capture clear images, from which you can produce larger prints. The 3x optical zoom lens further enhances the creative possibilities, yet this camera maintains point-and-shoot simplicity. In addition, the camera offers a 10 frames per second (fps) movie recording facility.

In essence, the FinePix A210 Zoom is easy to use and accessible to all. The optional PictureCradle enables the user to download images and charge batteries in one simple procedure - so there's no messing around with multiple cables.

FinePix A210 Zoom features at a glance:

• 3.2 million effective pixels
• Fujinon 3x optical zoom lens equivalent to 36-108mm on a 35mm camera
• xD-Picture Card™ providing large storage capacity and low power consumption (512MB card available soon)
• Movie recording capabilities up to 10 frames per second (fps). Records movies up to 60 seconds (320 x 240 pixels) and up to 4 minutes (160 x 120 pixels) with a 16MB xD-Picture Card™ (included)
• Video Out socket, which enables photographs to be reviewed on a TV screen
• Fast operation and simple to use, just 'point and shoot' for lifelike images

• 1.5 inch colour LCD monitor - Provides user-friendly menus for easy maneuvering and simple viewing of the subject. It makes framing pictures and seeing the results quick and easy.
• Multilingual OSD - Provides information in six languages, including English, French, Chinese and Japanese, to assist Canadian consumers in our multi-cultural market.
• xD-Picture Card technology - This storage medium allows consumers to record, store and transport audio-visual information faster and easier than before.
• Lower power consumption - This digital camera was designed to use minimal power. Users will benefit from the convenience and savings of longer battery life on a single charge.
• NTSC/PAL selectable video output - This feature allows users to plug their digital camera into the television regardless of where they are traveling, and get clear video output. Perfect for travelers who like to review their memorable moments at the end of every travel day.
• Optional picture cradle - This accessory provides users with a convenient, fast and effortless way to download digital images.