Olympus clarifies E-1 pricing
By
Mike Tomkins
(Monday, July 14, 2003 - 18:04 EDT)
The New York Times apparently ran an article on Olympus' recently-announced E-1 SLR camera system on July 7th, but mistakenly published a price for the camera that was more than 60% too low.
Olympus has now issued a statement correcting this error, stating: "On July 7th, the New York Times ran an article erroneously quoting the price for the new Olympus E-1 at 'less than 100,000 yen ($847.17)'. This price is absolutely incorrect. The US MSRP for the E-1 (body only) is $2,199. The estimated street price in Japan is 300,000 yen ($2,613) for the E-1 body with the 14-54 lens. The MSRP for the 14-54 lens in the US is $599." These are, of course, the same prices we quoted in our June 24th article covering the announcement of the Olympus E-1 SLR and related lenses / accessories. We'd like and hope to see street prices somewhat lower than these MSRP prices, but don't hold your breath for anybody to be selling a digital SLR at the extremely low price misquoted by the New York Times... ;)
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