Merger Of Photography and Fashion Puts The Digital Lifestyle At The Heart Of What's Hot in 2003-04

MELVILLE, NY - September 9, 2003 - Nikon Coolpix digital cameras (www.nikoncoolpix.com) will hit the runways this Fall as both a Principle and Presenting Sponsor of Gen Art's acclaimed and anticipated 'Fresh Faces In Fashion' series, which serves as a showcase to proclaim which up-and-coming designers are the next hot names on the fashion scene. This year, Nikon Coolpix digital cameras will join 'Fresh Faces In Fashion' during Fashion Week events in New York and Los Angeles, as well as at their fashion show in Chicago.

"Photography and fashion are natural partners and we are extremely excited for the Nikon Coolpix brand to play a role in Fresh Faces 2003," said Lisa Baxt, Communications Manager for Nikon Inc. "Nikon is always top-of-mind when it comes to photography and with Nikon Coolpix digital cameras, we are looking toward the fashion-aware, who appreciate top quality, high style and usability, as a perfect audience to learn more about digital photography and embrace it within their lives."

Nikon has long been behind the scenes and on the risers at the most influential fashion events in the industry. This year, however, Nikon will join Gen Art in the forefront during New York Fashion Week on September 12, 2003, when the Grand Ballroom at The Manhattan Center plays host to 'Fresh Faces 2003' and its guests. The event attracts over 1,000 of New York's most active young professionals, influencers, members of the media and the fashion community.

"Fresh Faces Los Angeles is the next destination when the West Coast's hottest emerging talent struts their stuff in front of critics, media and attendees on October 30, 2003. Nikon Coolpix will then serve as the Presenting Sponsor for the first annual 'Fresh Faces In Fashion' event in style-savvy Chicago on November 13, 2003.

For more information about digital photography and Nikon Coolpix digital cameras, please visit www.nikoncoolpix.com. In addition, keep a sharp eye for upcoming Nikon announcements about other exciting projects and partnerships.

About Nikon
Nikon...If the picture matters, the camera matters™. Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Nikon Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About Gen Art
Gen Art, celebrating their 10th anniversary in 2003, is the nation's leading arts and entertainment organization, dedicated to promoting and supporting the best emerging talent in fashion, film, music and the visual arts. Created to propel the careers of up-and-coming fashion and accessories designers, Gen Art's fashion events have proven to be a successful launch pad for big names, including Rebecca Taylor, Chaiken, Rebecca Dannenberg, ORFI, Michelle Mason, Zac Posen, Raf�, William Calvert and Shoshanna.

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