BOULDER, Colo.--(BUSINESS WIRE)--Sept. 22, 2003--LifePics, Inc., a leading provider of business-to-business Internet digital photography solutions, today announced the LifePics Pro/Event solution.

Targeting the growing segment of public event photography and the popularity of viewing, sharing and ordering images online, LifePics, Inc. has launched a powerful private branded online e-commerce solution for professional photographers, public event organizers and photofinishers that service those events. With features such as watermarking, password protection, event albums and immediate funds capture, the Pro/Event solution provides professional photographers with a means to expand their business, increase their exposure and secure incremental revenue with a minimal investment.

The Pro/Event solution annual license fee includes customized private branded e-commerce web site development, technical support, marketing support and customer support for the photographer's clients, their friends and family. Each site offers easy online proofing, publishing, client viewing, sharing, ordering, and automated image fulfillment at either a photographer's lab or at a selected LifePics photo-finishing dealer. Also included in the solution are promotional tools, on-account billing, automated credit card processing, customized pricing and shipping options as well as a full suite of administrative and financial reports.

"This is another tool for our existing network of photofinishers nationwide to draw additional fulfillment revenues back to their digital labs," commented Vahe Christianian, president and chief executive officer of LifePics, Inc. "We are pleased to continue the successful deployment of powerful solutions to capitalize on consumer-driven, online-imaging needs and applications."

The Pro/Event Photo Solution marks LifePics' third product and is available at a special discounted price to members of the LifePics photo-finishing dealer network. It is also available directly to photographers and public entities wishing to establish the private branded site for direct fulfillment or fulfillment within the LifePics dealer network.

LifePics, Inc.

Founded in 2000, LifePics is the leading provider of business-to-business Internet digital photography solutions. LifePics offers photo-finishing retailers, photographic equipment manufacturers and photography professionals, full service, private branded, digital imaging e-commerce solutions based upon the company's proprietary architecture. LifePics' unique technology allows for online image storage, retrieval and fulfillment. Headquartered in Boulder, Colorado, LifePics, Inc is a privately held Delaware corporation. For more information, visit LifePics at http://www.lifepics.com.

LifePics is a trademark of LifePics, Inc.