MELVILLE, NY, October 2, 2003 - Nikon today announced new, lower prices on five of its most popular Coolpix (www.nikoncoolpix.com) digital cameras. These include the Nikon Coolpix 2100 and 3100, Coolpix 4300, Coolpix 5400 and Coolpix 5700. In addition, Nikon also announced brand new consumer rebates on its three leading Coolscan desktop film scanners - the Super Coolscan 8000 ED, Super Coolscan 4000 ED and the Coolscan IV ED. With new pricing, Nikon now offers a Coolpix digital camera for photographers of all skill levels and needs.

The Nikon Coolpix 2100, now $199, and 3100, now $299, are both among the top in their respective categories. The Nikon Coolpix 2100 is a compact 2-megapixel digital camera, designed for the novice photographer and great for new moms and families. The award-winning Nikon Coolpix 3100, a 3-megapixel digital camera, is a constant favorite among reviewers and consumers alike. Both cameras have been named "Editor's Picks" by numerous top-tier publications for their ease-of-use and features, which include a 3x Optical Zoom-Nikkor lens and Nikon's clever new Scene Assist function to help almost anyone become a better photographer.

Nikon is also offering lower prices to more advanced customers who purchase the Nikon Coolpix 5400 or 5700. The Nikon Coolpix 5400 digital camera , now at $699 MSRP, features a 5.1 effective megapixel CCD, 4x Optical Zoom-Nikkor lens and a range of features including Time-Lapse Mode and Nikon's exclusive Auto Exposure Best Shot Selector (AEBSS). This is the creative or artistic photographer's digital camera.

The Nikon Coolpix 5700, now at an MSRP of $899, is a 5-megapixel digital camera with an 8x Optical Zoom-Nikkor lens that has attracted advanced amateurs, digital enthusiasts, and semi-professional photographers with its Vari-angle LCD monitor, 35-280mm (35mm equivalent) zoom range, and wide array of shooting options, accessory lenses and system accessories.

Nikon also recently announced new pricing for the award-winning Nikon Coolpix� 4300 digital camera, bringing the MSRP to $399. The 4-megapixel digital camera, with a 3x Optical Zoom-Nikkor lens, is ideal for families and travelers.

Digital cameras aren't the only products seeing price drops this Fall. Nikon will also be offering huge savings on their entire line of Coolscan desktop film scanners -- $500 mail-in rebate on the Super Coolscan 8000 ED and $200 mail-in rebate on both the Super Coolscan 4000 ED and the Coolscan IV ED. The Super Coolscan 8000 ED is a multi-film format scanner that offers the high dynamic range and resolution. The Super Coolscan 4000 ED uses the most advanced hardware and software technology available for producing large volume scans with unmatched image quality. The Coolscan IV ED is a high-speed desktop film scanner that offers 35mm SLR camera owners the ability to scan, enhance, catalogue, preserve and restore images from positive and negative film.

To learn more about the complete Coolpix line of digital cameras, please visit the Coolpix website at www.nikoncoolpix.com. The site features interactive product descriptions, a "Compare Cameras" tool and links to other Coolpix related programs and news.

To find out more about the full line of Nikon Coolscan scanners, please visit www.nikoncoolscan.com, which offers interactive demonstrations, product details, research and news.

About Nikon
Nikon...If the picture matters, the camera matters™. Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Nikon Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

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