- Rapid growth of company's acclaimed RAW Workflow software creates need

- Neilson/Clyne, Inc. appointed to handle Press & Public Relations

- New dedicated Web site announced

NORTHPORT, NY, October 24, 2003 - Denmark's Phase One, the photographic industry's leading manufacturer of high-end digital imaging backs, is pleased to announce the formation of its new software division, the C1 Product Group, effective immediately. All activities related to Capture One DSLR software products (C1 DSLR ) will continue to operate out of the 10-year-old firm's Copenhagen headquarters as well as its North American Sales headquarters based in Northport (Long Island), NY.

Phase One's management team has moved quickly to accommodate the aggressive growth of its critically-acclaimed and patent-pending RAW Workflow Image Processing Software products and to stay abreast of the rapid introductions of new DSLR cameras from leading manufacturers (Canon™, Nikon™, etc .), as indicated by this week's release of the C1 REBEL RAW Workflow software for Canon's new price-breakthrough "Digital Rebel" (300D) DSLR.

Over the past year, the Capture One DSLR PRO and LE software products have not only enjoyed rapidly escalating sales, but garnered impressive product reviews throughout the photographic industry trade and consumer press. C1 RAW Workflow software has also received praise on critical user forums and is used daily by thousands of photographic pros and enthusiasts worldwide .

Henrik O. H�konsson, CEO of Phase One, explained, "We are very pleased with the rapid acceptance of our Capture One DSLR software by photographic professionals. The creation of a sophisticated and powerful RAW image workflow solution for our customers was a timely addition; it's a natural progression to our company's highly regarded digital imaging backs. We knew that the benefits of better RAW file image manipulation and management would not only be important to professionals, but also to the fast-growing market of DSLR enthusiasts who continue to invest in more powerful digital SLR cameras. Phase One's new C1 Product Group was specifically created to better serve not only our loyal professional users, but these increasingly important new customers."

The new C1 Product Group will be responsible for all development, sales, marketing, and support involving C1 PRO,LE, and the just-released C1 REBEL edition. Additionally, joint software R&D efforts will continue between the teams of the newly established C1 Product Group and the firm's digital back developers.

Kenneth T. L�rke, Phase One's Vice President in charge of the new C1 Product Group, added, "By focusing our software efforts into a single new division and adding additional resources in both engineering and customer support, Phase One will be able to stay at the forefront of digital SLR RAW workflow solutions. Consistent with the company's beginnings over a decade ago, that's precisely where we want to remain, the leader in direct digital imaging solutions."

In related announcements, Neilson/Clyne, Inc., a Nashville, TN-based high-technology Public Relations firm, has been appointed to handle the new C1 Product Group 's media communications with the editorial press as well as selected C1 digital SLR photographic end-users. Additionally, the C1 Product Group has created its own dedicated Web site (http://www.c1dslr.com). The site features extensive technical information about the full range of C1 DSLR software (including a feature comparison chart) and has convenient online downloading and ordering access for all C1 editions (PRO, LE, and the new REBEL version).

Michael Tapes, Senior Product Manager, C1 Product Group, summarized, "With the appointment of a technically astute Public Relations firm and the establishment of our first-rate, dedicated C1 DSLR Web site for pro and enthusiast photographers, we are creating additional channels for an open dialogue with our users and the press as well as a vehicle to educate the growing digital SLR community on the benefits of shooting RAW in the context of a comprehensive workflow solution."

The C1 PRO,LE, and the new REBEL RAW Workflow software versions are all available for download and purchase from www.c1dslr.com and www.pictureflow.com . The downloads will run in evaluation mode with no limitations for 15- and 30-day free trial periods, depending on the specific software version; please see full details at the Web sites. The highly praised official Support Forum for C1 DSLR products continues to be located at: www.pictureflow.com.

Extensive information about Phase One and its full range of direct digital imaging products can be obtained at its updated Web site: www.phaseone.com.