ImageRecall 2.0 improves the reliability of digital film with new advanced professional features and a 95 percent recovery success rate when photo data still exists on the memory card.

PhotoPlus-New York, NY and Exeter, NH -October 30, 2003- FlashFixers announces the U.S. availability of ImageRecall 2.0, a professional-grade photo recovery program that retrieves lost images, data and sound files from flash memory cards. According to the Photo Marketing Association, digital camera sales are expected to outpace sales of film-based cameras in 2003. This increasing popularity can be attributed to recent improvements in picture resolution that make it possible to take digital photos that are the same quality as film. Unlike film however, digital images are subject to losses from accidental deletions, reformatting and random corruptions. With more dependence than ever on digital film for keepsake images and professional shoots, losing digital
pictures can be devastating.

"Today, lost digital images have replaced the nightmare of ruined film and drug store developing disasters," according to Kevin Bordley from ImageRecall. "For professional and amateur digital photographers, we offer piece of mind that their valuable photos can be saved in most cases."

"We take photos that if lost, simply can't be replaced," notes professional wedding photographers, Jay and Aubrey Berry, "We had a card reader that went bad and corrupted two cards that were filled with wedding shots. When we used ImageRecall and saw that the photos were all there and that no quality was lost in the recovery, we just sat in tears thinking about how the software
saved our business."

ImageRecall 2.0 offers advanced features not found in any other single software package. This includes CD Writer that allows users to save recovered photos directly to CD; Card Check that tests memory cards for errors; and Secure Erase that completely deletes all data from memory cards. ImageRecall 2.0 is supported in North America by FlashFixers, a professional photo recovery service recommended by many major digital camera and card
manufacturers.

Availability and Pricing
ImageRecall 2.0 will be available in November from the FlashFixers Web site (www.flashfixers.com) in both Mac and PC versions. ImageRecall can be downloaded as either a free trial or a full version for $39.95, and can also be ordered on CD. A commercial license, for photo retailers and service labs that perform occasional photo recovery, is priced at $129.95. This fee includes FlashFixers service discounts and other benefits.

About FlashFixers
FlashFixers provides a fast efficient photo recovery services to customers who have accidentally deleted, formatted, or corrupted flash memory cards. Over the years, FlashFixers has saved tens of thousands of professional photographs and valued family memories. Through an exclusive arrangement, FlashFixers sells and supports ImageRecall in the North American market. With ImageRecall software and its Image Recovery Lab, FlashFixers gives digital camera owners a choice in selecting the most convenient recovery option to restore their lost images.

About ImageRecall
ImageRecall, a subsidiary of Peak Development based in the UK, specializes in digital image and data recovery. The company has been built on the foundations of a technical support center that has focused on digital camera and media support for the last 7 years. ImageRecall has a wealth of knowledge and experience in this market that is unrivalled in the UK providing advice, support, repair and recovery on all of the popular types of memory cards.

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