New Lithium Primary Prismatic Battery Provides "Always Ready" Power in
Cutting-Edge Nikon and Samsung Digital Cameras

BETHEL, CT, November 19, 2003 -Duracell today announced the compatibility of its new Duracell® CP1 lithium primary prismatic battery with the Nikon® Coolpix® 3700 and the Samsung Digimax U-CA 3. Boasting advanced digital imaging functions, both digital cameras have sleek designs, enabled by the Duracell CP1 battery's thin, rectangular shape. The battery also adds a disposable power source to each camera, addressing consumer demand for a portable, "always ready" source of power.

The Nikon Coolpix 3700 camera and the Samsung Digimax U-CA 3 will be available in late November at select retail outlets in North America, Europe and Asia. The Duracell CP1 battery will be arriving in select retail outlets in these three regions throughout the next quarter.

"Device designs are growing smaller and smaller by the day," said Jim O'Donnell, vice president, new products, Duracell. "The Duracell CP1 battery packs a lot of power in a shape that helps digital imaging leaders like Nikon and Samsung build smaller devices with rich features. Our new battery also helps manufacturers add an additional element of convenience for their customers. With the Duracell CP1 primary prismatic battery, consumers always have a disposable power source that requires no charger or recharging, ensuring that they never miss a good photo opportunity."

Benefits of Duracell Prismatics
The Duracell CP1 battery is part of a new prismatic battery line, which delivers exceptional primary power in a smaller, flatter form, designed to better serve the demanding needs of today's digital devices.

The Duracell CP1 battery offers added flexibility for device manufacturers who can use the new power source as a lower cost alternative to secondary batteries. The unique design of the battery also enables them to include both a primary and rechargeable source of power in devices, offering more value and convenience for customers. Consumers benefit from the new power source because it does not require recharging, which makes travel possible without AC power cords and chargers possible. The battery also provides an ideal portable power source for the spontaneous nature of photography.

Duracell's new prismatic batteries are made to the same high quality standards consumers have come to trust from other Duracell products. Duracell is actively partnering with manufacturers that can benefit from its prismatic power sources.

Consumer Benefits of the Nikon Coolpix 3700
The Nikon Coolpix 3700 incorporates a host of new and exciting Coolpix features designed to make picture-taking fast and simple. The Nikon Coolpix 3700 is the first Coolpix camera to use SD memory, the fastest growing and most widely embraced digital medium available today. The Nikon Coolpix 3700 also boasts Nikon's incredible Macro Mode for crystal clear images and quick, sharp focusing at distances as close as 1.6 inches.

"The Nikon Coolpix 3700 is engineered to shoot in style," said Jerry Grossman, vice president, marketing, Consumer Digital Products and Compact Cameras for Nikon Inc. "Our designers have combined the trademark Coolpix ease-of-use features and traditional Nikon quality with a new sophistication, exciting new technology including the Duracell CP1 prismatic battery and a high-end feel that speaks exceptionally well to digital photographers looking for their camera to be on the cutting edge."

Consumer Benefits of the Samsung Digimax U-CA 3 Camera
The Digimax U-CA 3 is sleek, stylish, sophisticated and above all, small - without compromising on the latest digital camera technology. For a tiny camera (102 x 52.8 x 31mm) weighing just 145g, the Digimax U-CA 3 boasts a range of features, as well as being designed to help take excellent photographs. It offers a loading screen that is capable of personalization with pictures and MP3 music. Consumers can also create a 3D character to greet them when the camera is powered on.

Offering a high 3.2 mega pixel resolution to give crystal clear images, the Digimax U-CA 3 also provides up to a 9x zoom with its 3x optical zoom and 3x digital zoom. Designed to be easy to use, the Digimax U-CA 3 camera can create normal, black and white, sunset and sepia images. It also enables photography at night through special slow shutter speed function. With the Digimax U-CA 3, consumers can capture up to 13 minutes of movies with sound on a 32MB card. This is achieved using the latest MPEG 4 compression technology.

About Nikon
Nikon...If the picture matters, the camera matters(tm). Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; 35mm compact cameras; Nikon Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. Through the Nikon Spirit Initiative(tm), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com , which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

About Samsung Camera
Samsung is a leading global manufacturer and marketer of both digital and film camera products. Digimax is a registered trademark for Samsung's digital cameras. For more information please visit Samsung Camera's website at www.samsungcamera.com.

About Duracell
Part of the Boston-based Gillette Company, Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries. Duracell also sells primary lithium and zinc air batteries, as well as rechargeable nickel-metal hydride batteries. Gillette is the world leader in male grooming, a category that includes blades, razors and shaving preparations. The company also holds the number one position worldwide in sales of selected female grooming products, such as wet shaving products and hair epilation devices. In addition, Gillette is the global market leader in manual and power toothbrushes.

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