Hollywood, FL, January 29, 2004 - Concord Camera Corp. ("Concord") (NASDAQ: LENS) announced today that Popular Mechanics Magazine has awarded it the prestigious "Editor's Choice" Award for the Concord Eye-Q Go Wireless, the first 2 Megapixel Bluetooth™ enabled digital camera. The award was presented at Popular Mechanics' annual event at the 2004 Consumer Electronics Show (CES). The Concord Eye-Q Go Wireless was one of only 18 products selected out of the hundreds of new products shown at CES, and the only camera to receive an "Editor's Choice" award.

In addition to the Popular Mechanics award, the Concord Eye-Q Go Wireless and the Concord Eye-Q 4360z received nominations for Tech TV's Best of CES 2004 award for "The Coolest Gear," which was voted on by the editors of Maxim Magazine, PC World and Penthouse. The Concord Eye-Q Go Wireless has received additional accolades in the press with glowing articles in The New York Times, New York Magazine and Gannett News Service.

Designed for instant and reliable image transmission, the Concord Eye-Q Go Wireless beams images to Bluetooth™ compatible devices, such as mobile phones, PDAs, and laptops as well as USB-compatible computers (with the included Bluetooth™ adaptor). Reasonably priced at $149.99, the camera transmits photos from as far away as 30 feet. It can detect up to seven Bluetooth™ devices at a time, allowing the user to select the device to which to transmit. Popular Mechanics commented that the Concord Eye-Q Go Wireless is "A Bluetooth-enabled, 2-megapixel point-and-shoot camera with a cool industrial design and the easiest way to transfer photos over Bluetooth we've seen."

"We are honored to be selected as the only digital camera to receive this auspicious award from Popular Mechanics," said Urs W. Stampfli, Senior Vice President and Director of Global Sales and Marketing at Concord Camera Corp. "With this award, Popular Mechanics is recognizing the importance of transmitting images wirelessly."

Targeted at cost-conscious consumers who want a high quality, high resolution digital camera at an affordable price, the Concord Eye-Q 4360z delivers exceptional price/performance with a suggested retail price of $199.99. The camera features a 4 Megapixel CCD sensor, advanced optics, a 3x optical zoom and 6x digital zoom (18x total zoom), exposure control and 30 frames per second AVI video.

Concord digital cameras are widely available and can be found in a variety of channels such as mass merchandise, consumer electronics, specialty, drug and office/PC superstores. Best Buy.Com, CompUSA, Meijer, Office Max, Rite-Aid, Ritz, Target, Walgreens and Wal-Mart are just a few of the fine retailers who carry Concord digital cameras. For more information, see the Concord Camera Corp. web site at: www.concord-camera.com.