SAMSUNG U-CA 401 -- Small in Stature but Big on Features

SECAUCUS, N.J., (February 12, 2004) – PMA might be the scene for some of the most impressive sights around, but Samsung Camera is truly turning heads with the launch of its new U-CA 401 ultra compact digital camera. Sleek, compact and ultra thin (96.7mm x 60mm x 15mm), the U-CA 401 packs a ton of impressive features into a stylish body that's small enough to take anywhere. A 4 megapixel camera with 4x digital zoom, the U-CA 401 is destined to become the camera of choice for those who like to travel light, but record all of their experiences along the way.

Although small in size, the U-CA 401 is very big on features. Beginning with its 4.1 megapixel image sensor the U-CA 401 is designed to deliver high quality images, storing them either in its internal 32MB of flash memory or onto a Sony Memory Stick Duo card. The camera can capture as many as 406 images (at the 1/3 of a megapixel setting) and up to seven images in the super fine mode at the highest resolution using the internal memory alone. As an added feature, images can be transferred from the internal memory to the Memory Stick Duo card, essentially freeing up the camera. This allows photographers to shoot without an additional card and transfer images at their leisure. The U-CA 401 also transfers images quickly and easily to a computer via the built USB interface.

The camera's macro mode allows the U-CA 401 to focus on subjects as close as 6 cm, while normal mode facilitates smooth, swift auto focus from 60 cm to infinity. A combination mechanical and electronic shutter provides high-speed image capture up to 1/2000 of a second. A handy Night Scene mode turns the camera into a secret-agent "must have", allowing photographs to be captured in almost complete darkness.

Another impressive feature is the U-CA 401's wide variety of exposure controls, which provide the photographer with complete creative control over the image being shot. Photographers can chose from Program AE, Multi Metering, or Spot modes, all with adjustable exposure compensation up to ±2 stops, in .5 EV increments.

The U-CA 401 isn't just talented, it's sensitive too. The camera can capture images at selectable ISO ranges from 100 to 400. The built-in self-timer allows photographers to get into the action too, and the double exposure setting provides for some interesting creative effects.

Even in a camera with such diminutive dimensions, Samsung kept ergonomics in mind during the design process. The U-CA 401 fits nicely into the palm of the photographer's hand, and offers quick and easy access to a host of controls through a few simple buttons and an easy to navigate graphical user interface (GUI). Many of the camera’s controls are accessed through the large 1.5-inch color TFT LCD screen. The built-in flash, for example, can be set to fire in Auto mode, Auto and Red-eye mode, Slow-sync mode and Fill-in mode. Sharpness and special effects can also be set on-camera via the LCD screen and GUI. The U-CA 401 allows sharpness to be adjusted from the standard Normal mode to either Soft of Vivid, while the camera can also be set to capture images with either a sepia or black and white effect.

In addition to automatic white balance, the U-CA 401 also provides adjustable white balance settings for the perfect photograph. Chose from Daylight, Cloudy, Sunset, Fluorescent, Tungsten or Custom modes to capture photographs with perfect color rendition.

The U-CA 401 not only captures perfect still images, but also records video at up to 30 frames-per-second with audio at 320x240 dpi. Movies (as well as photographs) can be played back on the built-in LCD screen, providing an on-location way to check one's directorial skills.

Proving that it's possible to create a camera that's both compact and full featured, the U?CA 401 provides enormous creative controls for the photographer in a small package. With a retail price of $299.99 the Samsung U-CA 401 is the perfect choice for every photographer.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung is the world's 11th largest company. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung band name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video presenters are other products in the family of photographic and optical equipment.

Visit the Samsung Cameras Web site at: www.samsungcamerausa.com

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