HANNOVER, GERMANY, March 17, 2004 (CEBIT Hall 20, Stand D28) -- Lexar Media, Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today introduced JumpDrive® 2.0 Pro 80X, the most recent addition to the company's market-leading line of USB flash drives. Featuring a minimum sustained read and write speed capability equal to that of twelve megabytes per second, JumpDrive 2.0 Pro 80X is designed for professionals who need to move stored information from one location to another, instantly. Shipping in April in capacities of 256MB, 512MB and 1GB, JumpDrive 2.0 Pro 80X further satisfies the speed and capacity demands of professional users.

"IT managers are among many professionals who will find more time in their day, thanks to the rapid transfer of information from their JumpDrive to the destination," said Dave Klenske, Director of Product Marketing, Lexar Media. "A full range of capacities also makes life easier, as professionals who prefer to carry one JumpDrive can store up to 1GB of information on the high-capacity model, while those who choose to designate one JumpDrive for each individual task can still take advantage of the improved transfer rate."

JumpDrives are popular portable USB flash drives that allow users to conveniently store, carry and transfer files that are often too large to fit on other media such as CDs, floppy disks and Zip drives - as is the case with many presentation, image, and music files.

JumpDrive 2.0 Pro 80X will be available in April with an estimated retail price of $89.99 (256MB), $189.99 (512MB) and $349.99 (1GB).

Like all models within Lexar Media's professional series of JumpDrive products, JumpDrive 2.0 Pro 80X is a USB 2.0 device and backward compatible with USB 1.1 ports. The drive itself is completely compatible with - and does not require drivers for - the following operating systems: Windows 2000/Me/XP, Mac OS 8.6+, and Mac OS X.

About Lexar Media, Inc.
Lexar Media is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 70 issued and allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics and Sony. For more information, please call 1-800-789-9418 or visit www.lexarmedia.com.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the benefits of and consumer demand for Lexar Media's products and the growth opportunities available to Lexar Media. These forwardlooking statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that Lexar Media's growth and success depends on its ability to achieve and maintain technology leadership and sell and market products that are commercially accepted. Readers should also refer to the risk factors described in Lexar Media's filings with the SEC, including its most recently filed Form 10-K and Form 10-Q. Lexar Media assumes no obligation to update the information in this release.

Lexar Media, JumpDrive and the Lexar Media logo are trademarks of Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.