Professional-quality enhancement of photographic memories to be offered on comprehensive personal media content site

SAN FRANCISCO, Calif. and FAIRFAX STATION, Va. - March 30, 2004 - Bellamax, Inc., the digital imaging experts (www.bellamax.com), and EZArchive Inc., a new provider of online personal media management services (www.ezarchive.com), today announced a strategic partnership agreement in which EZArchive will offer Bellamax's digital photo enhancement services on the EZArchive site. Now customers who use EZArchive to preserve, access and share all their personal digital content in one comprehensive, secure environment will be able to quickly and easily perfect their photographs in their EZArchive accounts beginning in late Spring 2004.

Under terms of the agreement, EZArchive will enable its customers to choose from a variety of enhancement options to make every photograph in their archives look its best. Once users select the enhancements they desire, Bellamax's expert technicians use proprietary technologies to make customized improvements in composition, exposure, color, saturation, sharpness, and skin tones, even removing "red eye." Enhanced images will appear in customers' archives the next business day after placing an order.

"Bellamax's services can transform flawed photos into lasting treasures in our customers' digital archives,'" said Pam Huling, Founder of EZArchive. "We're very pleased to partner with a company like Bellamax, whose vision of inspiring customers through innovative services is key to driving the growth of the personal asset management market. We share that vision and anticipate a fruitful partnership."

"We're delighted to offer EZArchive customers professional-quality photo enhancements at unbeatable prices to showcase their collections of memories at EZArchive's portal," said Julie Wainwright, President and CEO of Bellamax. "We're excited about EZArchive's service and expect this partnership to create mutually beneficial opportunities."

About EZArchive
EZArchive, a provider of advanced technology for online personal media management, was founded in November 2002. Managed by experienced industry experts and backed by a group of private investors, EZArchive is uniquely positioned to offer exceptional media asset management services to its customers. The company is headquartered in Fairfax Station, VA, and has additional offices in New York, Atlanta and San Francisco.

About Bellamax, Inc.
The Bellamax service is the most effective solution for maximizing the quality and impact of digital images. Patent-pending, proprietary technologies and processes combined with a staff of expert technicians enable Bellamax to deliver dramatic improvements to photographs, optimizing them for the web and printing. Bellamax's strategic partners include Adobe Systems, Digibug Express, Epson America, PhotoAccess, Photolightning, Printroom.com, The Prudential Real Estate Affiliates, Inc., and Sony Electronics. The privately-held company is located in San Francisco, California. For more information about Bellamax or to place an order, visit http://www.bellamax.com.

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