Brings professional quality results to digital photographers by simplifying Adobe Photoshop®, image processing tasks.

Austin, TX -- Many people have found the convenience of digital cameras offset by the complexity of learning to use digital imaging software. Large learning curves and time spent manipulating the images meant more time in front of a computer and less time taking pictures.

People interested in photography seem to have similar interests and desires. They want to know how to create digital images that have great color, low noise, excellent sharpness, beautiful tone range, and they want to do it quickly and within a reasonable budget. Amateurs especially want to enhance their digital photographs in the easiest manner possible, without having to learn the ins-and-outs of complicated photo manipulation software.

Today, ClearHeart announced the market release of PhotoGiá, a set of Actions for Adobe Photoshop®. PhotoGiá is a set of pre-defined Actions that can now be executed in Photoshop to quickly and easily complete dozens of commands to enhance photographs to professional levels. With PhotoGiá you don't have to worry about whether you've done all the steps and completed them in the correct order to improve your digital images. And whether correcting a single photograph or running PhotoGiá in batch-processing mode, you will appreciate how PhotoGiá is designed to simplify the image enhancement process.

"Anyone who is involved with digital photography, whether as a profession or as a hobby, knows that several adjustments must often be made to a digital image before it can be used for presentation or printing," said Andrew Yates, a professional photographer (www.andrewyates.com) in Austin, Texas, who was involved in the pre-launch testing of the PhotoGiá product. "With PhotoGiá I was able to simplify the process of enhancing portraits, landscapes, and other images which created better photographs in less time, thereby saving an average of $1200 a month in computer retouching expenses."

What sets PhotoGiá apart from other current solutions is that its Actions can be run according to the type or genre of the digital image being enhanced. Just select "Portrait" from the PhotoGiá actions and click run, an appropriate amount of Sharpening, Noise Reduction, Mid-Tone Adjustment, White Point Adjustment, Black Point Adjustment, and finally Color Adjustment is done for a portrait

PhotoGiá retails for $199.99. As part of the market introduction, the software can be purchased from now until July 15, 2004 for $99.99 at http://www.photogia.com. PhotoGiá is compatible with Macintosh and PC.