COLOGNE, Germany, September 27, 2004 - Lexar Media, Inc. (Nasdaq: LEXR), a leading marketer and manufacturer of high-performance digital media and accessories, today at Photokina (Hall 1.2, B-058) showcased its full line of reduced-size flash memory cards dedicated to mobile digital devices using reduced-size compact removable media cards. Lexar's new product line provides retailers and distributors supporting the wireless market with a mobile-oriented line of the most popular reduced-size form factors making it possible to meet their memory card needs with one trusted supplier.

"Offering a full range of small-sized memory cards is a testament to Lexar's continued commitment to deliver reliable and innovative storage solutions for emerging formats," said Bobby Billman, vice president of marketing, at Lexar. "By marketing a line of memory cards dedicated to the mobile sector, retailers and distributors can rely on Lexar for the products they want, presented in a way that supports their business needs."

Lexar's mobile line offers an assortment of popular media cards in a variety of capacities and formats. Lexar's line is distinguished by its unique packaging under the Lexar Mobile brand. Lexar's offering includes SD, miniSD, MMC, RS-MMC, Memory Stick Duo, and Memory Stick Pro Duo.

Addressing the complete needs of consumers, Lexar's mobile line will be showcased at Photokina, and will be available in retail stores around the world in the fourth quarter of 2004.

About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 76 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk Corporation and Sony. For more information, please call 1-800-789-9418 or visit www.lexar.com

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to the benefits of and consumer demand for Lexar's products and the growth opportunities available to Lexar. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of our business depends on our ability to achieve and maintain technology leadership, and sell and market products that are commercially accepted. Readers should also refer to the risk factors described in our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q. We assume no obligation to update the information in this release.