PHOTOKINA 2004, COLOGNE, GERMANY -- September 28, 2004 -- Creo Inc. (NASDAQ: CREO; TSX: CRE) announces that Creo Leaf, a leading supplier of digital camera backs, and GretagMacbeth, a worldwide technological leader in color management solutions, have entered into a cooperative agreement to provide Leaf customers the ability to customize ICC color profiles to fit different lighting conditions based on the shooting environment.

Integration for Better Color Management...
The Creo Leaf(r) Capture 10 application provides a complete set of professional tools for the operation of Leaf digital camera backs, including the new Leaf(r) Aptus digital camera back. The application enables image capture through final output. Integrating GretagMacbeth profile creation and editing into the Leaf Capture application ensures accurate, reliable and predictable color even with changing lighting conditions through the creation of customized ICC color profiles.

Lighting characteristics of shooting locations vary tremendously. Custom color profiling enables the photographer to achieve exact colors by compensating for the specific lighting of each shoot. The editing capability enables the photographer to tune the colors to match specific requirements based on the subject, client preferences and output device.

The new color management and color profile customization capabilities of the Leaf Capture 10 application will be demonstrated at the Creo Leaf stand (Hall 14.2 stand M040) and at the GretagMacbeth stand (Hall 14.1 stand A034) at Photokina, September 28 through October 3, in Cologne, Germany. Register for demonstrations at the Creo Leaf stand online at www.creo.com/leaf.

About Creo Leaf: A History of Innovation...
Leaf introduced the world's first digital camera back, the Leaf DCB, at Photokina 1992. Leaf has continuously led the professional digital photography market with innovative solutions. At Photokina 2002, Leaf introduced Leaf Valeo portable power. Later, Leaf introduced the world's first portable 22 mega pixel and 17 mega pixel camera backs - Leaf Valeo 22Wi and Leaf Valeo 17Wi, with innovative wireless display technology. Other current Leaf products include the Leaf(r) Capture V8 and Leaf(r) oXYgen color editing applications. For more information about Leaf, visit www.creo.com/leaf.

About Creo...
Creo Inc. is a global company with key strengths in imaging and software technology. The leading provider of prepress systems, Creo helps over 25,000 customers worldwide adopt digital production methods which reduce costs, increase print quality and allow them to serve their customers more efficiently. Based on a solid foundation of intellectual property, Creo has an unmatched range of technology solutions that address the needs of commercial, publication, on demand, packaging, and newspaper printers, and creative professionals. Creo product lines include software and hardware for computer-to-plate imaging, systems for digital photography, scanning, and proofing, as well as printing plates and proofing media. Creo also supplies on-press imaging technology, components for digital presses, color servers, and high-speed digital printers.

Based in Vancouver, Canada, Creo employs more than 4,200 people and reported fiscal 2003 revenue of US$578 million. Creo trades on NASDAQ (CREO) and the TSX (CRE). www.creo.com

About GretagMacbeth...
GretagMacbeth is a worldwide technological leader providing color management solutions for graphic arts, photography, digital imaging, paints, plastics, apparel, textiles and automotive, among other industries. The company, part of Amazys Holding AG headquartered in Regensdorf, Switzerland, maintains offices in the Americas, Europe and Asia. GretagMacbeth trains and supports customers worldwide and is an ISO-9001 certified company. For additional information in the United States and Canada, please call 845-565-7660. In Europe, please call +41 1 842 24 00 or visit our websites at www.gretagmacbeth.com or www.i1color.com.

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(c) 2004 Creo Inc. The Creo product names mentioned in this document are trademarks or service marks of Creo Inc. and may be registered in certain jurisdictions. Other company and brand, product and service names are for identification purposes only and may be trademarks or registered trademarks of their respective holders. Data subject to change without notice.