Now users can catalog DNG files, including import and export of XMP and IPTC annotations

LONDON, November 18, 2004 - Dedicated to delivering the industry-standard media management solutions for creative professionals, iView Multimedia (iView(R)) announced today that its flagship product iView MediaPro now supports the Digital Negative Specification (DNG), the new public archival format developed by Adobe Systems Incorporated for digital camera raw files. The digital photography market is a core area for iView, and immediate support of the DNG format is one of the ways it continues to demonstrate its responsiveness to the needs of its customers.

"We are so pleased with the overwhelming amount of support we have received to date for the DNG format and its adoption by established 3rd party, cross platform suppliers such as iView. iView shares our view of promoting interoperability and forward-looking compatibility between file formats," said Kevin Connor, director of product management for professional digital imaging products at Adobe. "We developed DNG to address a real problem that our customers are facing and our hope is that companies will join us in ensuring photographers will be able to access their raw files in the future with an open standard supported by individual camera models."

In addition to cataloging DNG files, iView MediaPro (for both Windows and Macintosh) allows users to import and export XMP and IPTC annotations, thus extending iView's already powerful support for metadata. This is an important aspect of a robust and scalable digital asset management solution, particularly one designed for digital photographers who need to quickly and easily import, sort, organize and manage very large volumes and types of digital files - helping to cut costs and speed project delivery.

This support comes with MediaPro 2.6.2, which is available for download at: http://www.iview-multimedia.com/products/download.html. This is a free update to all current iView MediaPro 2.x registered users.

About iView Multimedia
iView Multimedia is a software development and publishing company based in London, UK. Its flagship product, iView MediaPro, is the leading digital asset management solution for digital photographers who need to streamline their processes, shorten time to market, and eliminate costs from the production cycle. iView MediaPro locates, captures, organizes, annotates, searches, retrieves and presents digital content, quickly and easily. The software integrates seamlessly into the digital photographer's established workflow.

Since its first product release in 1996, iView has attracted a reputation for market-leading innovations in the digital media management market. It continues to enhance this reputation, and its products are widely recognized as best of breed. More information is available at <>http://www.iview-multimedia.com.

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Note to editors: iView, the iView logo, iView Multimedia, iView Media, and iView MediaPro are either registered trademarks or trademarks of iView Multimedia, Ltd. in the United Kingdom and/or other countries. Adobe is a registered trademark of Adobe Systems Incorporated in the United States and/or other countries. Windows is a registered trademark of Microsoft Corporation in the United States and/or other countries. Macintosh is a registered trademark of Apple Computer Corporation. All other trademarks are the property of their respective owners.