5 Megapixel Digital Camera Wins for the Most Pixels for the Price

Hollywood, FL, December 29, 2004 - Concord Camera Corp. ("Concord") (Nasdaq:LENSE), a leader in award-winning, high-quality, affordably-priced cameras, announced today that the Concord Eye-Q 5062 has won the coveted American Photo "Editor's Choice" Award.

In awarding the Concord Eye-Q 5062 with their prestigious Editor's Choice, American Photo stated, "In terms of pixels per penny, it's hard to beat this five-megapixel single-focal-length entry - and you also get 16MB of internal memory to back up your SD card, continuous shooting and macro modes, and 30fps video at QVGA, with sound."

The Concord Eye-Q 5062 offers a unique combination of a high resolution 5 Megapixel CCD sensor with a 6x digital zoom, at a value price of only $179.99. The camera provides users with the flexibility of selecting among six image resolution choices (VGA, 1.2, 2, 3.1, 4, and 5 MP), depending on how the image will be used, such as for printing or emailing. The 5062 also features a large 1.8 inch LCD, auto flash and five user selectable flash modes, along with seven preset scene modes for perfect exposure for beach/snow, party/indoor, sunset, night landscape, night portrait, fireworks and sports. These combined features provide the user with the simplicity of selecting a scene mode appropriate for the situation and just shooting, while obtaining the perfect exposure/shutter speed and flash for each scene.

"We are extremely pleased to be honored by such a prestigious magazine as American Photo," said Jeff Mandell, VP of Worldwide Marketing for Concord Camera Corp. "The Concord Eye-Q 5062 offers unsurpassed value, combining the power of an advanced 5 Megapixel digital camera with the ease of use and affordable price consumers expect from Concord."

About American Photo
American Photo provides its readers with cutting-edge technology, technique and fascinating behind the scenes stories straight from the equipment cases, portfolios and experiences of the world's most noted photographers. Read by the top photographers in the world, the magazine turns to them for their ideas and opinions. Noted photographers take cameras and other gear and use them to make real images, then report back with their reviews. American Photo reflects a way of life - a way of seeing and experiencing the world of photography and how it relates to the world at large. Readers are opinion leaders who respond to visual sophistication and excellence.

About Concord Camera Corp.
Concord Camera Corp., through its subsidiaries, is a global producer of popularly priced, digital, 35mm traditional and single use cameras. Concord markets its cameras under the trademarks POLAROID, CONCORD, CONCORD EYE Q and JENOPTIK. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the Peoples Republic of China, the United Kingdom, Japan and France and through independent sales agents. The Polaroid trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. Learn more about Concord Camera Corp. at www.concord-camera.com.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding expected cost savings, our ability to meet customer demands and fulfill customer service obligations and anticipated or expected results and the future implementation of our strategic plan, in particular, the restructuring plan, cost-reductions initiatives and anticipated financial benefits of significantly reducing our reliance on internally designed and manufactured digital cameras and increasing the design and co-development of digital cameras with contract manufacturers, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended July 3, 2004 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.

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