VALHALLA, N.Y. -- July 28, 2005 -- Harnessing the technology excellence of Fujifilm's superior Real Photo Technology and answering the advanced needs of today's skilled digital camera user, Fujifilm today introduced three new models to its digital camera portfolio. Leaping ahead of the competition once again, Fujifilm unveiled the FinePix S9000 and FinePix E900 digital cameras - the world's first consumer level cameras with nine MegaPixel sensors. In addition, Fujifilm's popular S-series line now features the new FinePix S5200, offering five MegaPixels of shooting power, with a fully automatic point-and-shoot feature set.

These three new models will feature Fujifilm's innovative Real Photo Technology, a synergy of the newly developed RP Processor, the 5th Generation Super CCD HR sensor and a super-sharp Fujinon lens that provides many benefits including reduced noise for sharper pictures, better low-light shooting, faster operation and higher shutter speeds that minimize blurriness in photos even at the high ISO setting, as achieved by the FinePix S9000 model. This novel technology arms users with a powerful photographic device that captures brilliant images just as the eye sees them.

Consumers are already experiencing the benefits of Real Photo Technology in Fujifilm's FinePix F10 and FinePix Z1 digital cameras. Currently on the market, the FinePix F10 and FinePix Z1 models are the first cameras in Fujifilm's lineup to feature this innovative technology and have received critical acclaim for offering best-in-class image quality, particularly in image sharpness. Catering to the needs of advanced amateur photographers, Fujifilm has incorporated the photographic innovation of Real Photo Technology into these three new models, offering the more serious digital shooter more robust bodies, higher resolution for picture enlargements, advanced wide angle optical zoom, and overall better picture taking and images.

"As the digital camera market has matured so have consumers, who now want their digital cameras to perform across the board, not just in terms of the number of megapixels," said Bill Drysdale, Vice President and General Manager, Electronic Imaging Products Division, Fuji Photo Film U.S.A, Inc. "More than ever, consumers are looking for a digital camera that provides the whole package, including great image quality, form factor, and manual options allowing them to grow as they expand their digital know how. As an imaging technology leader, Fujifilm feels these new models will offer users across all levels cameras that are faster, smarter and most importantly armed with the ability to provide people with the high level of performance they seek when capturing memories."

Top Features
The FinePix S9000 offers traditional SLR-like styling for serious photo enthusiasts and Fujifilm's proprietary Super CCD HR (High Resolution) sensor to capture nine million effective pixels - the first consumer digital camera on the market to offer such resolution. In addition to increased MegaPixels, the FinePix S9000 features a new 10.7x optical zoom with a 28mm-300 wide-angle equivalency for wider scene to longer range possibilities without a change in lens.

In the past, users of consumer-level digital cameras found that higher MegaPixels often meant more noise, resulting in pictures files that were big enough for enlargements, but often lacking in sharpness. With the FinePix S9000 users are able to capture beautiful digital images with very little noise at the high ISO settings at full resolution. Additional features of the S9000 include a tilting LCD screen for shooting from a variety of angles, the ability to shoot in the RAW file format, dual media slots, 30 fps video at VGA resolution, hot shoe mount for external flash systems and ultra high resolution achieved through the electronic viewfinder.

The FinePix E900 adds to Fujifilm's current E-series lineup, providing consumers with a powerful nine million-pixel sensor in a compact design. Similar to its predecessors, the FinePix E900 is a point and shoot camera that expands with users as they broaden their imaging expertise. In addition to a 4x optical zoom and large two-inch LCD screen, the FinePix E900 also caters to users seeking more advanced features, including mode dial for easy access to common shooting functions, RAW mode and optional lens adapters. By incorporating Real Photo Technology, the FinePix E900 can also achieve higher shutter speeds that minimize blurriness in photos at ISO equivalent settings as high as 800.

The FinePix S5200 offers the mid-level digital photographer 5.0 million pixels with SLR-like styling with an advanced manual feature set including continuous shooting, continuous auto-focus, shutter priority AE and aperture priority AE modes. This model offers a 10x optical zoom capability, the longest in Fujifilm's consumer category.

Availability
The FinePix S9000 will be available in early September at $699.95. The FinePix E900 and FinePix 5200 will be available in October at $499.95 and $399.95 respectively. The FinePix S9000 and S5200 models will ship with four AA alkaline batteries and the FinePix E900 model comes equipped with 2 NiMH rechargeable batteries. All three models use Fujifilm's xD-Picture Card(TM) storage media.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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