Valhalla, NY, July 28, 2005 – Digital photographers interested in taking their first foray into SLR-styled cameras should pay special attention to the FinePix S5200, announced today by Fuji Photo Film U.S.A., Inc.

Equipped with 5.1 MegaPixels, a 10x optical zoom and proprietary technology that suppresses camera shake and blur caused by subject movement, the FinePix S5200 offers an excellent entry point into the world of feature-rich cameras without losing its operational simplicity.

Highlight features of the FinePix 5200 include:

Real Photo Technology
Real Photo Technology captures treasured moments just as your eye sees them. Combining Fujifilm’s new RP Processor, 5th Generation Super CCD HR sensor and Fujinon Lens Optics, the S5200 delivers ultra-high sensitivity (ISO 1600), faster operational speeds (start-up in 1.1 seconds; shutter lag at a mere 0.01 second) and reduced power consumption. This will allow the shooter to get just about every shot, capturing priceless memories as photographs with every nuance of light and color, even in low light situations without a flash using the camera’s special “Natural Light” and “Anti-Blur” modes.

Fujinon Lens Technology & Zooming
The superb optics of the Fujinon lens collects light and precisely forms the image in conjunction with a 5th Generation Super CCD HR. Users can bring the subject closer to them using the camera’s 10.0x Optical Zoom (equivalent to a 38-380mm on a 35mm camera). In Macro mode, the FinePix S5200 can focus clearly at 3.9 inches. With the addition of beam assist, the FinePix S5200 can focus up to 7.9 feet -- even in low light conditions.

“As a photographic leader and technology innovator, Fujifilm makes it a point to understand the needs of today’s consumer by producing products that suit a wide range of needs and photography interests,” said David Troy, Senior Product Manager, Consumer Products, Electronic Imaging Products Division, Fuji Photo Film USA, Inc. “The FinePix S5200 upholds the tradition coveted in the popular S-series line and provides consumers with long zoom power, ease of use compatibility and most important, the best possible image quality.”

The FinePix S5200 offers wide-angle lens adapters, which increases the performance of this model for any user. The S5200 will be available in October at a price of $399.95.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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