Nine MegaPixels and Real Photo Technology in a Point-and-Shoot Design

Valhalla, NY, July 28, 2005 – Advances in digital photography have impacted every level of user, from first time digital owners, families with multiple photographers, to consumers who are simply interested in expanding their photography skills. Answering the growing needs of every level of user, Fujifilm today introduced the new FinePix E900 digital camera. Packing a powerful nine MegaPixel 5th Generation Super CCD HR sensor – the highest resolution available in a consumer digital camera -- the FinePix E900 joins Fujifilm’s already popular E-series line of cameras and continues the tradition of point-and-shoot ease and photographic essentials such as image quality, form factor and powerful feature sets including manual controls, found in all E-series models.

“The FinePix E900 caters to a new breed of digital camera users who seek a product that adapts to their individual interests and grows with them as their skill level increases,” commented David Troy, Senior Product Manager, Consumer Products, Electronic Imaging Products Division, Fuji Photo Film U.S.A. “As with all of our products, Fujifilm is in tune with consumers needs and has taken strides with the new FinePix E900 to offer a camera that, with nine MegaPixels, has a powerhouse photographic engine in an ergonomic point and shoot design allowing users to take better pictures than ever before.”

The E900 offers Fujifilm’s innovative Real Photo Technology, which provides many benefits for the user, including faster operation, low noise processing, better low light shooting, and higher shutter speeds that minimize blurriness in photos at even the highest ISO setting of 800 with full resolution. In addition, fully automatic features on the E900 provide point-and-shoot simplicity, while manual and customizable feature settings provide additional control, particularly when combined with the power of optional lenses.

In addition to a convenient ergonomic travel-friendly design, the E900 offers a large 2-inch LCD screen making taking and sharing pictures easy. A mode dial provides easy access to advanced shooting modes and a 4x optical zoom, which can be enhanced with optional lens adapters, allows user to tailor each shot to their needs. Other versatile shooting functions include a live histogram display for exposure settings and a highlight warning function.

The FinePix E900 will be available in October at a price of $499.95.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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