Fastest Consumer Snapshot Dye-Sub Printer Delivers Professional Results In As Little As 30 Seconds

Melville, New York, August 29, 2005 – The new Olympus P-11 gives consumers everything they could want from a premium home photo printer including fast photo-lab quality prints, ease-of-use, portability and affordability. Unlike ink jet prints that play connect-the-dots to form images, dye-sublimation technology diffuses ink right into the photo paper, so there’s no smudging or blotting. The P-11’s edge-to-edge prints emerge dry to the touch and without perforated tabs. Moreover, the P-11 gives you the option to print pictures without a computer. Just connect any PictBridge™ compatible digital camera directly to the printer and enjoy rich, continuous-tone prints in 33 seconds or less.

“Dye-sublimation is the gold standard for photographic printing. When printing at home, the P-11 is as close to professional laboratory processing as you can get – minus the waiting, of course,” said Michael Barnett, Product Manager, Olympus Imaging America Inc. “The P-11 produces sharp, color-accurate prints in about 30 seconds – half the time of other dye-sub printers. And unlike other printers, there are no microcut or perforated tabs to tear off, so your pictures come out ready to share.”

Fast, Convenient Edge-to-Edge Prints
Olympus designed the P-11 Digital Photo Printer for high-quality prints at the fastest speed possible. The P-11 prints vivid 4" x 6" (approx.) or 3.5" x 5" lab-quality, edge-to-edge photographs in 33 seconds or less – making it the fastest dye-sublimation printer of its kind on the market today. And since the P-11 prints edge-to-edge, there are no microcuts or perforations, so your prints look like they were processed professionally.

Beautiful Continuous-Tone Dye-Sub Printing
In contrast to ink jet printers that use individual dots to create colors, Olympus precision dye-sublimation vaporizes dye that saturates the photo paper resulting in smooth, realistic, continuous-tone images – just like film prints. Because the dye infuses the paper, your pictures are also less vulnerable to scratches, fading and distortion. Prints emerge from the P-11 dry, durable, and in archival condition. Pictures are protected from UV light, fingerprints, even water – thanks to a special over-coating.

PictBridge Compatibility Makes Printing Easy
To make the printing process a snap, Olympus has incorporated PictBridge technology into the P-11 Digital Photo Printer so users can connect it to any PictBridge enabled digital camera and print directly – no computer necessary. Of course, users also have the option of printing from a PC or Mac.

Space-Saving Design
The P-11 has a sleek, compact design ideal for the corner of a desk, bookshelf, or anywhere in the home. Unlike other dye-sub printers, the P-11’s paper tray does not protrude from the front of the printer. Not only does this design allow for a smaller operating footprint (approx. 7"x7"), but prints are also protected from dust and debris during the printing process.

Availability
The P-11 Digital Photo Printer will be available in October 2005. The P-11 comes supplied with an AC Adapter, Paper Tray, 3.5" x 5" Conversion Tray, Starter Kit (Ink Ribbon Cartridge & 4" x 6" Paper), CD-ROM (Printer Driver), Instruction Manual, and Warranty Card.

U.S. Pricing:
P-11 Digital Photo Printer Estimated Street Price: $149.99 (U.S.)

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples lives every day. These include:

• Digital and film cameras
• Professional SLR Imaging Systems
• Digital and Microcassette recorders
• Digital Music Players
• Personal Photo Printers
• Digital Print Kiosks
• Digital Video Projectors
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit www.olympusamerica.com.