MELVILLE, NY, SEPTEMBER 1, 2005 – Building on the popularity of the S Series of Coolpix digital cameras, Nikon today introduced the new Coolpix S3 – a 6-megapixel camera that delivers high shooting power and image quality in a sleek and ultra-portable package. Like the Coolpix S1 and S2 before it, the new Matte Black Metal-body Coolpix S3 boasts a 2.5” LCD screen and Nikon’s exclusive feature system, including D-Lighting for fixing dark pictures in the camera, the exclusive Face Priority AF (Auto Focus) for automatic face-finding focus and getting great portraits and In-Camera Red-Eye Fix™ to remove most instances of red-eye in the camera. The Coolpix S3 provides consumers with top-notch performance and the look to match.

“The new Coolpix S3 provides Nikon’s state-of-the-art technology to consumers in a shirt pocket sized design that offers efficient and responsive shooting for all levels of photographers,” said Bill Giordano, General Manager of Marketing for Nikon, Inc. “The Coolpix S3’s intuitive features make the camera a perfect choice for consumers looking to capture those unexpected moments…and look good doing so.”

Improved Performance for Great Pictures
More efficiency and fast performance can only mean one thing – more shots! With the ability to take up to 190 shots from the included rechargeable Li-ion battery*, improved start-up time, and continuous shooting mode, the new Coolpix S3 allows for more shots to be captured than ever before. This superior engineering is paired with a range of Nikon’s unique in-camera functions and 17 different scene modes that help make a perfect moment into a perfect photo with the click of a button.

More Features in a Sleek, Compact Design –

• 6.0 effective megapixels
• 3x Zoom-Nikkor ED Glass lens with a focal range equivalent to that of a 35-105mm lens in 35mm format
• Compact dimensions of (W x H x D – 3.5 x 2.3 x 0.8 inches)
• Light weight of approx 4.2 oz. (without battery and memory card)
• BSS (Best-Shot Selector) chooses best exposure automatically from ten (10) sequential shots
• COOLSTATION MV-11 cradle included for easy downloading of images and recharging the battery in the camera
• Single AF and Continuous AF can be selected in Movie Mode
• 256-segment Matrix Metering, Center-weighted, and Spot AF metering in certain Scene Modes
• 7 manual white balance settings and White Balance Bracketing
• Direct printing with PictBridge compatibility
• 4 of the 17 Scene Modes offer Scene Assist (Portrait, Night Portrait, Sports, Landscape)
• World Time function allows local time to be set easily anywhere in the world
• USB compatibility enables swift transfer of image data to computers
• Voice memo function records up to 20 seconds of sound that can then be attached to an image
• 4x digital zoom capability
• Choice of Single AF and Continuous AF
• Options for playback: Single, 4- and 9-segment thumbnail, Slideshow, 10x magnification
• Built-in Speedlight: features settings for Auto, Red-eye Reduction by pre-flash, Anytime flash, Flash cancel and Slow sync.

The Coolpix S3 will be available nationwide in September 2005 at an MSRP of $429.95. For more information about this and other Coolpix cameras, please visit www.nikondigital.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix® compact digital cameras; Coolscan® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

###