Digital Foci Lets Consumers Move, Store, and Display Any Digital Photo, Video, or Music on any Device without Worrying about Format Compatibility

Huntington Station, NY, September 21, 2005 - Long Island-based PR powerhouse Thomas Public Relations, Inc. http://www.thomaspr.com announced today that it has been chosen agency of record by Rancho Dominguez, California-based Digital Foci (pronounced 'foe-sigh' www.digitalfoci.com ), a leading developer of creative products which allow consumers to seamlessly move, store and display digital photos, video, and music from one place to another without worrying about format compatibility. Thomas PR was chosen because of its industry leadership and specialized expertise in public relations and branding for digital imaging companies, with a 10-year history of hit PR campaigns for companies like Olympus, Foveon, Concord Camera, Lexar Media, Kidz Gear, SkipJam, Magix and more.

"We selected Thomas PR because they have a creative and strategic approach to public relations as well as extensive experience building awareness of clients' products to a wide range of press," said Tiffany Guh, Director of Marketing, Digital Foci.

Thomas PR will be responsible for expanding Digital Foci's visibility through media placements and press relations/branding programs. "We are excited to be working with Digital Foci. Their mission -'to enhance life by smart usage of digital technology' and their goal of making digital content easier to use is what the industry needs to do to rev-up sales for the digital imaging market as it continues to transition from old film/CD technology to digital," said Karen Thomas, President Thomas PR.

Thomas PR focuses in markets such as digital imaging, computer hardware and software, online services, healthcare, home entertainment and music; with clients including Foveon (super-charged digital camera sensors for pro, medical and consumer markets), Kidz Gear (children's electronics), Magix Entertainment (popular consumer music, audio, video and photo software), Sign-A-Lot Sign Language DVDs, Positive Changes Hypnosis Centers, and The Great Kat (new Classical/Shred music creator with the best-selling "Extreme Guitar Shred" DVD).

About Thomas PR
Thomas PR is the agency of choice for companies to turn to for fast results, with thousands of articles and over 500 awards. President Karen Thomas was recently elected to the board of the International Photographic Council (IPC), a multinational non-profit organization of the United Nations and M.s Thomas was also named one of "Five People to Watch," by Newsday. Thomas Public Relations has also won numerous awards for its PR services, including "5 Star Rating" from Positive Image News, "Best Industry Press Conference" from Marketing Computers Magazine, and accolades from PR Intelligence, NextGenelectronics, NTS News and more.

About Digital Foci
Digital Foci helps consumers manage and enjoy their digital content collection easily. The company enhances people's lives by allowing them to seamlessly move digital photos, video, and music from one place to another. With Digital Foci products, consumers are able to enjoy any of their digital content on any device without ever worrying about format compatibility. Digital Foci products include digital picture frames, photo displays, storage devices, and card readers for transfer, storage, and management optimized for any setting where you choose to enjoy your digital content.

Digital Foci (pronounced "foe-sigh") is the plural form of the word "focus" and symbolizes the many distinct points where light and sound converge and diverge. It is at these digital focus points, or foci, where you view and share your digital pictures, watch your digital video, listen to your digital music, and access your digital files.

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Thomas PR is a registered trademark of Thomas Public Relations, Inc.