LAS VEGAS, January 3, 2006 -- Lexar Media, Inc. (NASDAQ: LEXR), a leader in advanced digital media and accessories, this week at the 2006 International Consumer Electronics Show (CES) will showcase its wide range of flash memory cards that maximize the functionality and performance of advanced mobile phones and handheld multimedia devices. Lexar's full line of mobile memory storage products has expanded to include the compact SD™ and MMC™ form factors in a wider variety of capacities up to 2GB, enough to handle the broad range of special applications from computer files to games, music, video, images and more.

"Based on current trends, in 2006 we believe the number of mobile phones with card slots will increase to more than 330 million and consumer acceptance of content features and services will rise to an all time high," said Jim Gustke, vice president and general manager of memory cards at Lexar. "Consequently we anticipate aftermarket demand for high-capacity, high speed memory cards to be strong with much improved attach rates over previous years. We are pleased to offer the Lexar Mobile cards to our dealers and together capitalize on this emerging enormous opportunity."

Complete Family of Lexar Memory Cards for Mobile Devices
Lexar's line of mobile storage memory products includes a variety of both SD cards and MMC cards, with a broad range of memory capacities, speeds and specialized applications. The new mobile line includes all the popular portable media formats including:

SD™ Cards: A High Performance Interface for multimedia applications, Lexar's new SD cards feature built-in security applications for storing and playing secure content, in capacities from 256MB to 2GB.

MiniSD™ Cards: Lexar's expanded line of MiniSD Cards offer high-performance functionality at half the size of a conventional SD card. They also include built-in security features, and include an adaptor for use in all SD products (in capacities from 256MB to 1GB).

MicroSD™ Cards: The ultra-compact design of Lexar's MicroSD cards make them ideal for use in mobile phones. They also include an adaptor so they can be used in all SD products (in capacities from 256MB to 512MB).

Lexar MMCmobile™: Lexar's new compact MMCmobile memory cards offer the same high-performance as the MMCplus universal cards at half the size. They also include an adaptor for use in all SD or MultiMediaCard products (in capacities from 256MB to 512MB).

Lexar MMCmicro™: Lexar's new ultra-compact MMCmicro memory cards offer the same high-performance as the MMCplus universal cards at a quarter of the size. They also include an adaptor for use in all SD or MultiMediaCard products (in capacities from 256 MB to 512 MB).

At booth #30723, South Hall, Lexar will showcase its full line of mobile memory products.

About Lexar Media, Inc.
Lexar is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 92 issued or allowed controller and system patents, and licenses its technology to companies including Olympus Corporation, Samsung Electronics Co., Ltd., SanDisk Corporation and Sony Corporation. Lexar sells its memory cards worldwide and through an exclusive agreement, also sells memory cards under the Kodak® brand. Headquartered in Fremont, California, Lexar has operations in countries around the world. More information is available at www.lexar.com.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include statements related to trends in the mobile phone market and the benefits and availability of, and consumer demand for, Lexar's products, including Lexar's line of mobile storage memory products, and the growth opportunities available to Lexar. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those anticipated by these forward-looking statements. These risks include, among others, uncertainties related to competitive pressures; that the growth and success of our business depends on our ability to achieve and maintain technology leadership, and to develop, sell and market products that are commercially accepted; and that security technology by its nature is capable of circumvention such that we cannot guarantee data will be 100% secure from unauthorized access, alteration or destruction. Readers should also refer to the risk factors described in our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q. We assume no obligation to update the information in this release.
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Lexar and the Lexar logo are trademarks of Lexar Media, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.