Valhalla, NY January 16, 2006 -- Fuji Photo Film U.S.A., Inc., is now offering a hardware upgrade for the FinePix S3 Pro professional DSLR camera that will improve its continuous shooting capabilities, as well as other performance enhancements.

The FinePix S3 Pro has found a home in the camera bags of thousands of wedding and portrait photographers thanks to its world-renowned Fujifilm color reproduction and industry-leading dynamic range. The 12 MegaPixel FinePix S3 Pro has six MegaPixels dedicated solely to the capture of dynamic range with another set of six MegaPixels dedicated to resolution. Together, these MegaPixel sets create high-resolution files with tremendous dynamic range. At its widest setting the FinePix S3 Pro's dynamic range is 400% percent greater than that of other cameras of similar sensor design.

The hardware upgrade announced today for the FinePix S3 Pro will double the camera's internal buffer memory capacity (from 128MB to 256MB), increasing its continuous frame shooting capabilities. For example, when shooting in RAW Format at the widest dynamic range setting, the FinePix S3 Pro's continuous shooting frames jump from three frames to eight frames.

The FinePix S3 Pro hardware upgrade also includes a "wake-up" feature for the camera's vertical shutter release.

FinePix S3 Pro owners interested in boosting their camera's performance are asked to submit their camera to Fujifilm for the optional upgrade, which costs $379.95 + tax (return shipping is included) Fujifilm will apply a $30 discount if certain conditions are met. To learn more about these conditions, as well as camera submission information, FinePix S3 Pro owners should visit http://www.Fujifilm.com/FinePixS3Pro and look for the "New Buffer Upgrade" information.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at http://www.fujifilm.com .

Consumers also can receive news and information direct from Fujifilm USA via RSS. Subscription is free at http://www.fujifilm.com/rss .

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