PHOENIX, Feb. 6 /PRNewswire/ -- Riya, the first photo search engine, today announced from the stage of the DEMO Conference that it will go into public beta this calendar quarter. Riya uses proprietary face and text recognition technology to let users search for photos of themselves, people and places at www.riya.com.

As Munjal Shah, Riya CEO and co-founder told the audience, "I have 37,343 digital photos in my personal collection. Each is labeled DSC009.jpg. I can't find anyone unless I go through the tedious process of manually labeling -- or tagging -- each of my photos." According to Shah, Riya was formed to solve this problem.

You can use the service in one of three ways. First, you can search the public collection for a wide variety of photos. Shah believes that as the peer-to-peer recommendation trend grows, more people will be using real photos by real people to research future purchases. As one example, Shah pointed out that seeing shots that real people took on their vacations reveals much more than the brochures let on -- good, bad and ugly.

The second way you can use Riya is to search your own collection after uploading your photos and training Riya to recognize people. Training takes a few minutes of identifying faces on a few of your photos before Riya looks inside of your entire collection to find the same people and automatically tag them.

According to Shah, Riya's magic is in its proprietary face recognition technology that uses various contextual clues to enhance the results of the automatic tagging. For example, Riya uses the clothing of the subject, where the photo was taken and who else is in the photo. It also uses text recognition to read street signs, names on conference badges and any other words inside photos.

Riya is designed for recognizing up to 400 unique people in personal digital photographs. It works best if photographs are high resolution and include time and date stamps, common to the output from most digital cameras. It also works best for identifying the people who appear most often in your collection. According to Shah, "Riya is not perfect yet, but it sure beats manually tagging each photo."

You can also search, share and get photos in your friends' collections on Riya. The social element of the search not only benefits you by adding another layer of privacy (you have the choice of making your photos viewable by the public, friends and contacts, or just yourself), it also helps you train Riya. By indicating that another member of Riya is a contact, you automatically inherit the any training your contact has done on his/her set. Any shared people you have in your collections will be automatically tagged in yours.

According to Chris Shipley, DEMO executive producer, who selected Riya to be among presenting companies at the premier annual event, "Riya solves a fundamental problem---easily finding the photos that are relevant to you from the billions of digital photos that have been and are being taken. This image recognition technology combined with smart identification techniques and algorithms is a real breakthrough."

About Riya
Based in Redwood Shores, Calif., and with R&D facilities in Bangalore, India, Riya is the first photo search engine company. It uses proprietary face and text recognition technology to identify each person in a photo then automates the process of finding them on it online service. The company is privately held with investments of $19.5 million from a group headed by Bay Partners that includes Leapfrog Ventures and Bluerun Ventures.

SOURCE Riya
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