ENGLEWOOD, CO - February 16, 2006-ExpressDigital, the leader in digital workflow software, internet storefronts, and lab solutions along with Noritsu America Corporation, the worldwide leader in photo processing and digital imaging, today announced the launch of a multi-year strategic alliance. The arrangement brings together award-winning digital imaging hardware and software to provide a best-in-class photo kiosk and online home software solution.

The alliance strengthens both companies' offerings in the retail photo processing market, where the demand for integrated digital imaging workflows has been increasing due to rapid consumer adoption of digital cameras.

Noritsu America Corporation and ExpressDigital also plan to collaborate towards development of the next generation of printing solutions for the professional and retail photo markets.

"By combining the best hardware and software in the industry, we are creating integrated, end-to-end solutions for our retail photofinishing customers and enabling increased efficiency and profitability," said Shiro Kazuta, president of Noritsu America Corporation.

"This agreement is a first in the industry and establishes Noritsu and ExpressDigital as the premier digital printing solution provider in the photographic marketplace," said Graham McFarland, President and CEO of ExpressDigital, "We are enthusiastic and confident that this alliance will drive efficient and profitable digital workflows into all segments of the photo fulfillment business."

About ExpressDigital
ExpressDigital enables those engaged in the business of photography to maximize profits using technology. ExpressDigital designs products that cater to digital photographers, labs, and large corporate photography businesses. ExpressDigital has a rounded product offering called Digital Everyday that includes Darkroom software, PhotoReflect.com internet storefronts, Labtricity lab connectivity, and Enrichment business services. The Digital Everyday product offering empowers any size business using digital photography to incorporate a profitable workflow. ExpressDigital is a leader in the digital photography market and operates on the core values of service, innovation, and knowledge. For more information please contact: 888.584.0089, www.expressdigital.com.

About Noritsu
Noritsu America Corporation has earned the distinction as an innovator in photofinishing technology with a number of industry firsts. The company's legacy dates back to its founder, who invented the automatic print washer, the predecessor to the modern photofinishing machine. Other advances include the introduction of the world's first 45-minute film developing and printing system which revolutionized the photo industry. Today, Noritsu is one of the largest manufacturers of photo processing and digital imaging systems in the world. Noritsu continues to lead the market in developing innovative hardware and software solutions for photofinishing industry. Noritsu America Corporation is headquartered in Buena Park, California with regional offices based in California, New Jersey, Illinois, Texas and Virginia, along with subsidiaries in Canada and Mexico. For more information, visit www.noritsu.com or call (800) 521-3686.

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