SAN DIEGO, Aug. 1, 2006 — Sony is launching a new color strategy with the introduction of its seven-megapixel Cyber-shot® DSC-T10 digital still camera. Premiering this summer in pink, white, black and silver, the new model upholds the standard for slim and stylish design.

“ The number of digital still cameras per household is steadily increasing, up to three or four, which suggests that people are buying cameras to fulfill different needs,” said Phil Lubell, director of marketing for digital still cameras and photo printers at Sony Electronics. “Our new model is so stylish that it can be viewed as a fashion accessory.”

Not Just Another Pretty Face
The new T-series camera features double anti-blur protection to deliver great pictures, even in unfavorable lighting conditions, such as low-lit nightclubs or restaurants.

It incorporates Super Steady Shot® optical image stabilization to reduce the chances of taking a blurry picture because of shaky hands. The camera automatically calculates the compensation needed to provide a clear, crisp image.

The model’s high light sensitivity, up to ISO 1000, minimizes blurriness when you need to shoot at faster shutter speeds because of low-light conditions or fast-moving subjects. By selecting the high sensitivity mode, you can shoot in available light for more natural exposure or in settings where flash is not permitted, such as museums.

The new camera does not scrimp on performance. It features a 3x Carl Zeiss Vario-Tessar® optical zoom lens, a large, 2.5-inch Clear Photo Plus LCD screen for higher resolution and optimal viewing at any angle, and a dynamic slide show feature with four selectable modes.

Powered by Sony’s Real Imaging Processor® circuit, the DSC-T10 model features a quick start-up, fast shot-to-shot times and long battery life -- up to 250 shots per charge using rechargeable NiMH batteries.

This camera is equipped with 56MB of internal memory so you can start shooting straight out of the box. Its capacity can be expanded with an optional Memory Stick Duo™ media card or Memory Stick PRO Duo™ card, now available in capacities up to four gigabytes.

Share The Fun
When you want the convenience of printing at home, connect the new Cyber-shot DSC-T10 camera to a Sony DPP-FP55 photo printer. Beyond basic prints, you can also create postcards or calendars using the printer’s supplied software.

When tens or even hundreds of pictures are desired, digital prints can be ordered online at www.imagestation.com, where you can create online photo and video albums or make customized photo gifts, ranging from coffee mugs and photo books to calendars and T-shirts.

The Cyber-shot DSC-T10 camera will be available in August for about $400 at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Optional accessories include the SPK-THC sports pack for about $100, MPK-THC marine pack for about $200, LCS-THC leather carrying case for about $50, and NP-FT1 InfoLithium® battery for about $60. Pre-orders will begin on Aug. 4 at www.sonystyle.com/T10.

# # #

Editor’s Note: Actual battery life may vary according to usage. The viewable area of LCD displays is measured diagonally. The available storage capacity of Memory Stick Duo and Memory Stick PRO Duo media may vary. A portion of the memory is used for data management functions. For additional information about Sony products, your readers can call toll-free at (888) 222-SONY, or visit Sony's web site at: www.sonystyle.com. Press releases and digital images are available for the news media at Sony Electronics’ news and information web site at: www.sony.com/news.