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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: New Article Shows Shutterbugs How To Order Prints Directly From Their Digital Cameras


Photography expert Joe Farace returns to Adorama with a tutorial about how consumers can use DPOF (Digital Print Order Format) to turn their digital cameras into an extension of their photo labs

New York, NY (PRWEB) Sept. 18, 2006 - One of the big frustrations of consumers is going to a photo lab and trying to order prints. All to often, the lab gets the order wrong. But many digital cameras now offer a way to get it right every time. It's called DPOF (Digital Print Order Format) and using it is the subject of an article just published by Adorama, called How To Use DPOF. ( http://www.adorama.com/catalog.tpl?op=academy&article=091806&refby=press_DPOF ).

Author Joe Farace clearly explains the benefits of DPOF and takes the reader, step-by-step, through the process of tagging and ordering prints by pressing a few buttons on your camera.

"If your photo lab is DPOF-compliant, all you need to do is hand them your memory card or use the photo kiosk, and they'll do the rest," notes Adorama Academy editor Mason Resnick. "With DPOF, consumers can control which images are printed, what sizes, and quantities, right from their cameras."

In addition to labs, many home photo-quality printers are DPOF compliant. Simply insert the card in the printer slot, and the printer does the rest--a time-saving feature. Not every camera has the DPOF feature, so at the and of the article a list of many popular DPOF-compliant cameras is provided.

"How to Use DPOF" also marks Joe Farace's return to the Adorama Academy. Joe Farace is a professional photographer and author who has written numerous books and articles on all aspects of photography, and is one of the founders of the Adorama Academy.

"How to Use DPOF" is the latest in a series of how-to articles written for digital camera users and published by Adorama via the Adorama Academy (http://www.adorama.com/catalog.tpl?op=academy&refby=press_ DPOF), since 2003. Other articles and special editorial features include special effects photography, macro tips, travel and landscape photography. "And more is on the way," notes Resnick.

-Online photo magazine at a retail site?-
The Academy, which is quickly becoming a choice destination for photographers at all levels of experience who want to improve their picture-taking and image-editing skills, is an imaging resource of how-to photography articles, buying guides, and breaking news about the photography industry, written by a team of top photography experts.

Why would Adorama, a well-respected New York-based camera retailer, publish what is essentially an online photo magazine? Editor Mason Resnick says, "we believe the more information and knowledge we can provide, the more people will trust Adorama both as a reliable information source and as a place where they can feel comfortable buying their photographic gear."

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(First posted on Monday, September 18, 2006 at 12:30 EDT)

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