World’s leading digital photographers demonstrate how they have incorporated X-Rite color management solutions into their workflow to achieve outstanding results.

Köln, Germany – PHOTOKINA, Stand D038 – C031 in Hall 4.1 – Sept. 26, 2006 X-Rite, Incorporated (NASDAQ:XRIT) (SWX:XRI) - Visitors to the X-Rite stand at Photokina will get to experience the new company’s latest color management solutions for photographers, creative professionals and digital imaging enthusiasts. From lively demonstrations by some of the world’s most celebrated digital photographers to a gallery showcasing their work, X-Rite has created an environment where visitors can truly see color management in action. “We want photographers to experience for themselves how color management can free them from constantly struggling to get the color on their monitor to match their final output”,” says Iris Mangelschots, X-Rite’s vice president of Imaging and Media. “By giving them the opportunity to hear from some of their most celebrated colleagues who are shaping the world of photography, they will see how color management can save them valuable steps in production and give them more time to focus on expressing their artistry.”

Among the newly integrated solutions and technologies that X-Rite will demonstrate are:

• huey - The first multi-award winning, cost effective monitor color correction tool for digital photo enthusiasts that automatically adjusts monitor color and continually adapts to changes in lighting.
• Eye-One® Display LT — Professional color monitor calibration for cost-conscious creative professionals and discerning digital imaging enthusiasts.
• Eye-One® Display 2 — Advanced monitor profiling for professionals who want maximum functionality and control over the monitor color quality. Workgroup Match ensures the most accurate match from monitor to monitor, while Ambient Match provides accurate match to viewing booths.
• Eye-One® Pro Spectrophotometer — Award-winning color management solutions for creative professionals who depends on accurate color through their workflow. Available in a variety of configurations, Eye-One solutions can create and edit color profiles for all color devices including scanners, monitors, digital cameras, digital projectors and printers.
• Eye-One® iO — Fast, versatile, automated scanning table that can be added to any Eye-One Pro device for accurate test chart reading on various substrates up to 10 mm.
• Eye-One® iSis — automated chart reader with Eye-One spectral technology, capable of measuring reflective test charts with an absolute minimum of effort and training. It is ideal for high production markets like prepress, photo processing and high-speed digital printing.
• DTP70 / 41 :— dedicated automated chart reader with maximum speed, ideal for prepress and fine art printing, as well as operators in high speed digital printing and photo processing environments
• ColorChecker Charts - color reference charts designed to address the requirements of digital photographers for calibrating, profiling and evaluating color reproduction in both studio and on-location environments.
• Advanced Profiling Software — Designed for the most color critical professionals, X-Rite’s high-end color management software, Monaco Profiler and ProfileMaker5 ensure accurate and consistent color for all the devices used in a typical studio photography workflow - including monitors, digital studio cameras and all types of printers - including RGB, CMYK, HexaChrome and N-Color printers.

Lending credence to the value of color management, some of the world’s most celebrated photographers will be presenting their work and attesting to value of implementing X-Rite Color Management Solutions. Presenters include:

• Mark Alberhasky – Mark’s passion for photography spans more than 30 years. As a contributing photographer to Nikon, commercial clients and international publications, he loves to create images which portray a unique vision of the world around us. In his words, “I find subjects wherever light defines a memorable moment, be it waist deep in water off the coast of Venezula to capture a windsurfer or inches from a sterile surgical field in the operating room.”
• Aneesh Bhasin – Aneesh shoots almost all genres of photography, be it food or people or products. He has won two international awards for his work and has been featured in numerous websites and magazines. His images have been exhibited in the US, Canada, UK, South Africa and Australia. Aneesh publishes a regular column in Better Photography, South East Asia’s largest selling photography magazine.
• Helene DeLillo – A leading beauty, fashion and entertainment photographer from New York, Helene’s images have appeared in magazines like Rolling Stone and Entertainment weekly. Her passion for clicking a digital shutter is only matched by her passion for clicking a digital mouse. Many manufacturers rely on Helene as an expert to test their digital cameras and software before release
• Michael Gilbert – A leading photographer and digital print making specialist, his clients include Mercedes Benz, Hallmark, Four Seasons, and Disney. Gilbert`s photographs are widely collected. His one-person show, "From a Child`s Heart," opened at the International Museum of Photography in 2005.
• Andy Katz - The photographs created by Andy Katz have taken him around the globe. From the Old Country in Eastern Europe to the California wine country, which he now calls home, his subjects are as diverse as his travels and adventures. His evocative work is featured in museums and galleries worldwide. His latest work recently published is New Zealand: Sea, Earth, Sky.
• Vincent Laforet – A Pulitizer Prize-winning photographer for the New York Times, Vincent has been called on regularly to cover major news and sporting events around the world. His works have been published in major publications across the globe. Vincent’s approach to aerial photography has been singled out as one of the most unique and interpretive amongst photographers today.
• Vincent Versace – With over 25 years experience and a real-world approach to photography, Vincent’s work as a photographer and digital innovator is apparent in his work capturing Hollywood stars and shooting nature’s beauty, as well as in his constant pursuit of perfecting the digital imaging process. His work is part of the permanent collection of the Smithsonian Institution’s Museum of American History.

To further inspire visitors, X-Rite will be featuring a photo gallery exhibiting the work of several world renowned photographers who have incorporated X-Rite's color management solutions into their workflow, including Greg Gorman, Andy Katz, Vincent Versace, Helene DeLillo, Neil Snape, Stuart Nielsen, Vincent La Foret, Mac Holbert, Neil Sutherland, Henrietta van der Berg and Aneesh Bhasin.

For the Media: X-Rite is hosting a press conference on Wednesday, Sept. 27, at 14:30 in conference rooms 3 and 5 at Congress Centre East. All journalists are invited to attend.

HP Partnership Announced.
As part of its goal to make color management totally seamless for the customer, X-Rite continues to work with some of the leading digital imaging hardware and software manufacturers, partnering with them to deliver integrated solutions. For the first time at Photokina, HP will demonstrate its new DesignJet Series Z which delivers true plug-and-play color accuracy and consistency, revolutionizing end-to-end color printing solutions for the creative professional. HP has partnered with X-Rite to incorporate an embedded spectrophotometer based on the X-Rite Eye-One technology. Together, HP and X-Rite have truly set the stage for seamless, transparent color management by blending the worlds of inkjet printing and color management.

X-Rite Technology Partners at Photokina
Based on the broad acceptance that X-Rite's solutions have received in the photo market, numerous partners including adf, Apple, Adobe, Canon, Colour Confidence, Creo Leaf, EFI, Eizo, Epson, Fuji Hunt, Fuji Foto Film, GMG, HP, Pantone and Wacom, will be showcasing X-Rite products on their stands.

Promotions at X-Rite Stand
X-Rite is offering a variety of promotions for entry level products to advanced profiling solutions.

• Eye-One Display 2 ,monitor calibration solution for €199 plus 3 months free photoworkshop.com membership
• Eye-One Pro solutions – free one year photoworkshop.com membership
• Buy a DTP70 auto chart scanning device w/MonacoPROFILER software and get equivalent ProfileMaker 5 software for free
• Buy an Eye-One iO, receive a signed Andy Katz New Zealand book and choice of special edition prints from one of five world renowned photographers: Jay Maisel, John Paul Caponigro, Vincent Versace, Stephen Wilkes and Douglas Dubler

About X-Rite:
(NASDAQ: XRIT)(SWX:XRI) X-Rite, who recently acquired GretagMacbeth, is the global leader in color measurement solutions, offering hardware, software and services for the verification and communication of color data. The Company serves a range of industries, including imaging and media, industrial color and appearance, retail color matching and medical. X-Rite serves customers in more than 100 countries from its 21 offices in Europe, Asia and the Americas. Visit www.xrite.com for more information.

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