FinePix S5 Pro Makes US Debut; Acclaimed S3 Pro UVIR and Face Detection Technology Also Demonstrated

PhotoPlus Expo 2006, New York, NY, November 2, 2006 - FUJIFILM U.S.A., Inc. is showcasing the highly anticipated FinePix S5 Pro digital-SLR camera at PhotoPlus Expo 2006 in New York City's Jacob K. Javits Convention Center, November 2nd - 4th. PhotoPlus Expo 2006 marks the first public North American showcase for the camera.

With the FinePix S5 Pro, Fujifilm is closer to the film image standard than ever before and WAS developed with the specific needs of wedding, studio and portrait photographers in mind. Hallmark features of the FinePix S5 Pro include a greater command of the expanded dynamic range generated by Fujifilm's Super CCD SR Pro sensor, less noise thanks to Real Photo Technology Pro, post-capture Face Detection Technology and more, all in a durable camera body.

PhotoPlus Expo 2006 attendees also will have the chance to see results from the much talked about FinePix S3 Pro UVIR, the world's first production D-SLR camera capable of taking photographs in the ultraviolet (UV) and infrared (IR) light spectrums. Many of today's top professional photographers have made IR photography an essential part of the services they offer because of its ability to create unique and beautiful images that set them apart from others in their fields.

In addition, Fujifilm will demonstrate its new Face Detection Technology found in its SLR-styled FinePix S6000fd and pocketable FinePix F31fd. Face Detection is one of the brightest new technologies in digital imaging, making it even easier for picture-takers to take quality photos. Through a demonstration show attendees will see how Fujifilm's Face Detection in action how it detects up to ten human faces in a scene, prioritizes the faces, and then adjusts exposure and focus automatically to optimize the final image, creating "people pictures" that are sharp and clear with natural skin tones.

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 18 for U.S. patents granted in 2005, employs more than 75,000 people worldwide and in the year ended March 31, 2006, had global revenues of $22.8 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at http://www.fujifilmusa.com .

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