Look Good While Taking Great Pictures with the Stylish Ultra-Compact Boasting Face Detection Technology and new Blog Mode

Valhalla, NY, December 6, 2006 - Fujifilm continues its tradition of building digital cameras that look as stunning as the pictures they take with the 6.3 MegaPixel FinePix Z5fd. This is the first digital camera in the company's slim and stylish Z-Series category to feature hardware-based Face Detection Technology along with a new Blog Mode, making it the perfect accessory for style-conscious digital photographers.

The sleek, strong all-metal body of the FinePix Z5fd is available in three chic colors - sophisticated wine red, decadent chocolate brown and lustrous brushed silver - with a sliding cover that features an eye-catching logo that lights up during operation. A non-extending Fujinon 3x optical zoom lens contributes to a streamlined, compact styling that allows for an easy stow in a shirt pocket or clutch purse. The FinePix Z5fd also has a 2.5" scratch-resistant LCD screen and that enables the camera to emerge unscathed from even the most cluttered of spaces. However, with a digital camera that looks this good, you may not want to be seen without it in your hand!

Face Detection Technology
When taking group shots, it is often difficult to keep everyone focused for more than a few seconds, and there is little time to nail that perfect picture with faces appearing sharp and in the best light. Luckily, the FinePix Z5fd features Fujifilm's Face Detection Technology, a selectable mode that identifies up to 10 human faces in a scene. It sets the correct focus for a chosen primary face and exposure for all detected faces automatically, regardless of where subjects are located within the frame. Face Detection Technology can cope with back-lit scenes such as concerts, settings where there's a more obvious focus point between people's faces or when the subject is off center, and it also comes in handy for capturing the perfect self portrait, which can easily be posted to a blog or webpage.

No Need to Be Afraid Of the Dark!
Sometimes, the most picture-worthy moments occur in dimly-lit environments such as dance clubs or restaurants, where the lack of sufficient light presents challenges for many digital cameras. Behind the picture-perfect exterior of the FinePix Z5fd is a set of powerful picture-taking technologies that meet the challenges presented by these environments. The FinePix Z5fd has ISO capabilities of up to 1600 at full resolution, making flash-free photography possible with available light, balancing foreground and background exposure and contributing to a natural look and feel. Higher light sensitivities also enable the camera to shoot with faster shutter speeds, which lessen the likelihood of blurry pictures caused by a moving subject or the shake of an unsteady hand. To make it easy to achieve blur-free results, the FinePix Z5fd features a helpful 'Picture Stabilization' mode setting. This easy-to-identify, automatic setting lets the FinePix Z5fd choose the correct light sensitivity and best-matching shutter speed, producing the highest quality digital pictures without blur and the noise often associated with high sensitivity photographs.

i-Flash
A flash is necessary at times and to help secure the best, most natural image quality, the FinePix Z5fd's Intelligent-Flash system, or "i-Flash", detects subtle lighting differences within a scene, and then lights the subject accordingly with a variety of flash intensities. For example, if the subject is off center and standing beneath a streetlight, the i-Flash system will correct the exposure, leading to pictures with more natural looking subjects and backgrounds that are full of bright and crisp detail. Together, Face Detection and i-Flash technologies produce photographs with prominent subjects exhibiting pleasing, natural tones.

Blog Mode
The FinePix Z5fd debuts Fujifilm's brand-new Blog Mode. In this mode, the camera copies and automatically reduces the size of copied images for easy posting to a blog, Web page or as an attachment to email for easy sharing with friends and family while maintaining the original file. With the increasing popularity of blogging, instant messaging and personal Web sites, Fujifilm expects the new Blog Mode to be a well-used feature on the FinePix Z5fd.

In addition to these innovations, the FinePix Z5fd has a number of other noteworthy features:

• Dual Shot Mode: In this mode the FinePix Z5fd quickly shoots two images in succession -- one with and one without the flash -- saving both. This convenient function lets the user perform an on-the-spot picture comparison and decide whether the FinePix Z5fd produced the most pleasing photo with flash, or without.
• Special Scene Modes: The FinePix Z5fd has 14 scene positions including Fireworks, Beach and Snow, offering a one-touch setting for almost any situation.
• Internal memory: Memory cards can fill quickly. The FinePix Z5fd offers the security of on-board storage with 26MB of internal memory.
• Infrared communication via IR simple technology.

"By combining a sleek design, vibrant new colors and great new features like Face Detection, the FinePix Z5fd is the perfect model for those who want a camera that looks as good as the pictures it takes," said David Troy, Senior Product Manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc.

The FinePix Z5fd will debut in March 2007 at a retail price of $229.

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 18 for U.S. patents granted in 2005, employs more than 75,000 people worldwide and in the year ended March 31, 2006, had global revenues of $22.8 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com.

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