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Fujifilm's FinePix A900 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Fujifilm: Two new A-series digicams
By
(Thursday, February 22, 2007 - 03:55 EST)

One of three digital camera manufacturers to announce new models today in the runup to this year's Photo Marketing Association tradeshow, Fujifilm has revealed two new A-series digital cameras based around its SuperCCD image sensors.

The Fujifilm FinePix A820 and A900 are closely related models, is based around eight and nine megapixel SuperCCD HR imagers respectively. The Fuji FinePix A820 features a maximum resolution of 3,296 x 2,472 pixels, while the A900 boosts this just slightly to 3,488 x 2,616 pixels. Fuji's SuperCCD HR sensors use an octagonal array of photodiodes that increases image resolution in the horizontal and vertical planes - where the maximum detail in pictures should be found. Both cameras couple their individual choice of sensor to a Fujinon-branded 4x optical zoom lens with a 35mm equivalent focal length range of 39 - 156mm, a rather tight wide angle to a moderate telephoto. Both cameras offers ISO sensitivity from 100 to 800 equivalent. As with other recent A-series models, both the Fuji A820 and Fuji A900 eschew an optical viewfinder in favor of a 2.5", 115K pixel LCD display.

As with the past FinePix A800 model, the new Fuji FinePix A900 and A820 both include not just 10MB of built-in storage and an xD-Picture Card slot, but is also compatible with Secure Digital cards - a move we're sure will make the model far more attractive to users considering an upgrade from an existing SD-based camera. Other features of both cameras include 256 zone metering, 14 scene modes (Landscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Underwater, Flower, Party, Museum, Text, Manual), an AVI (Motion JPEG) movie mode with audio, a two or ten second self timer and a product bundle including Fuji's FinePix Viewer-S software. Power comes from two AA batteries (with alkaline disposables in the product bundle).

The Fuji FinePix A820 is priced at US$180, and the FinePix A900 at $200. Both cameras ship from May 2007.

Fujifilm FinePix A820
Fujifilm's FinePix A820 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera TypeCompact
ManufacturerFujifilm
Model NumberA820
Dimensions3.8 x 2.4 x 1.3"
96.5 x 61.0 x 33.0mm
Weight155.0 g
5.4 oz
Planned Price$179.95
Planned Availability 2007
Image Capture
Sensor Type1/1.6" Fujifilm SuperCCD HR
9.03 megapixels (effective)
Aspect Ratio4:3, 3:2
Image Dimensions3488 x 2616 (9.1 megapixels)
3696 x 2464 (9.1 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
ViewfinderNo
LCD2.5", 115,000 pixels
Lens
Lens TypeFujinon
4x optical zoom
Image StabilizationNo
Focal Length8.8 - 35.2mm (actual)
39 - 156mm (35mm equivalent)
Aperture Rangef/2.9 - f/8.0 (wide) / f/7.1 (tele) - ???
Focusing SystemContrast Detect AF(Center)
Focusing RangeNormal: 24" - infinity (60 cm - infinity)
Macro: 3.7" - 33" (9 cm - 80 cm)
Exposure
ISO SensitivityAuto, 100, 200, 400, 800
Shutter Speed4 - 1/1200 second
Metering Modes256-zone multi
White BalanceImage Sensor - Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Internal FlashModes: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro
Range: (ISO AUTO): Wide angle: Approx.2.0 -12.8ft ; Telephoto: Approx. 2.0 - 5.9ft.; Macro: Approx. 1.0 - 2.6 ft.
Creative
Scene ModesLandscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Underwater, Flower, Party, Museum, Text, Manual
Digital ZoomUp to 7.6x
Self TimerYes, 2 or 10 seconds
Movie FormatAVI (Motion JPEG) with audio
Storage
Recording MediumSD/MMC, xD Picture Card, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
Connectivity
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherDC In
Power
Battery TypeAlkaline disposable, NiMH rechargeable
Battery Form Factor2 x AA
Product Bundle
SoftwareFinePixViewer-S / FinePixViewer
Battery / Charger2 x AA Alkaline disposable battery
Flash Memory10.0MB Internal
Other
Digital Print Order Format (DPOF) compliantYes
Internal MicrophoneYes
Tripod MountYes
Remote ControlYes, IR
More Photos
Fujifilm's FinePix A820 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix A820 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix A820 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Fujifilm FinePix A900
Fujifilm's FinePix A900 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera TypeCompact
ManufacturerFujifilm
Model NumberA900
Dimensions3.8 x 2.4 x 1.3"
96.5 x 61.0 x 33.0mm
Weight155.0 g
5.4 oz
Planned Price$199.95
Planned Availability 2007
Image Capture
Sensor Type1/1.6" Fujifilm SuperCCD HR
8.30 megapixels (effective)
Aspect Ratio4:3, 3:2
Image Dimensions3296 x 2472 (8.1 megapixels)
3504 x 2336 (8.2 megapixels)
2304 x 1728 (4.0 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
ViewfinderNo
LCD2.5", 115,000 pixels
Lens
Lens TypeFujinon
4x optical zoom
Image StabilizationNo
Focal Length8.8 - 35.2mm (actual)
39 - 156mm (35mm equivalent)
Aperture Rangef/2.9 - f/8.0 (wide) / f/7.1 (tele) - ???
Focusing SystemContrast Detect AF(Center)
Focusing RangeNormal: 24" - infinity (60 cm - infinity)
Macro: 3.7" - 33" (9 cm - 80 cm)
Exposure
ISO SensitivityAuto, 100, 200, 400, 800
Shutter Speed4 - 1/1200 second
Metering Modes256-zone multi
White BalanceImage Sensor - Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Internal FlashModes: Auto, Red-eye Reduction, Forced Flash, Suppressed Fl ash, Slow Synchro
Range: (ISO AUTO): Wide angle: Approx.2.0 -12.8ft ; Telephoto: Approx. 2.0 - 5.9ft.; Macro: Approx. 1.0 - 2.6 ft.
Creative
Scene ModesLandscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Underwater, Flower, Party, Museum, Text, Manual
Digital ZoomUp to 7.6x
Self TimerYes, 2 or 10 seconds
Movie FormatAVI (Motion JPEG) with audio
Storage
Recording MediumSD/MMC, xD Picture Card, Built-in
File SystemComplies with Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.2)
Connectivity
VideoYes, NTSC / PAL switchable
ComputerUSB 2.0 High Speed
OtherDC In
Power
Battery TypeAlkaline disposable, NiMH rechargeable
Battery Form Factor2 x AA
Product Bundle
SoftwareFinePixViewer-S / FinePixViewer
Battery / Charger2 x AA Alkaline disposable battery
Flash Memory10.0MB Internal
Other
Digital Print Order Format (DPOF) compliantYes
Internal MicrophoneYes
Tripod MountYes
Remote ControlYes, IR
More Photos
Fujifilm's FinePix A900 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix A900 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
Fujifilm's FinePix A900 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Original Source Press Release:

Fujifilm brings advanced features to entry-level digital cameras

New A-Series Models Pack a Punch with 8 & 9-MP Super CCDs, 4x Optical Zoom and ISO 800

Valhalla, NY, February 22, 2007 – Entry-level just took on a whole new meaning, as FUJIFILM U.S.A. Inc. today announced the launch of the eight-MegaPixel FinePix A820 and nine-MegaPixel FinePix A900. Designed specifically for the first-time digital camera buyer and consumers seeking an affordable, easy-to-operate upgrade to their current digital camera, Fujifilm’s FinePix A820 and A900 are loaded with features usually reserved for more advanced models. Both incorporate Fujifilm’s signature Super CCD sensor technology, a 4x Optical Zoom lens and feature ISO levels of up to ISO 800.

Following in the footsteps of Fujifilm’s more advanced digital cameras, the FinePix A820 and A900 both shoot with light sensitivities of up to ISO 800 at full resolution. These higher light sensitivities enable the user to shoot with faster shutter speeds, which lessen the likelihood of blurry pictures caused by a moving subject or the shake of an unsteady hand. To make it easy for consumers to achieve blur-free results, the FinePix A820 and A900 feature a “Picture Stabilization” mode in the dial setting. This easy-to-identify setting automatically chooses the correct light sensitivity and best-matching shutter speed, producing the highest quality digital pictures without blur and the noise often associated with high sensitivity photographs.

The FinePix A820 and A900 feature a new, intuitive icon-based Graphic User Interface (GUI). When users switch shooting modes, scene positions or control settings, a brief explanation of the setting is momentarily displayed on the LCD screen, taking much of the guess work out of digital camera operation. Additionally, both cameras feature a conveniently placed mode dial that provides easy access to the most commonly used shooting modes, including Auto, Picture Stabilization and Movie mode and allows 1-touch access to other pre-programmed scene modes.The FinePix A820 and A900 also feature a “xD/SD Media Compatible slot”; a single slot that accepts not only Fujifilm’s traditional xD-Picture Cards™, but also SecureDigital™ (SD) media cards. In offering these media options, Fujifilm is providing greater choice and flexibility to consumers who purchase Fujifilm digital cameras.

Fujifilm’s new A-Series models also offer the following attractive features:

  • IrSimple™ Technology: Demonstrating Fujifilm’s commitment to innovation, ‘IrSimple™’ enables mobile devices – like the FinePix A820 and A900 – to instantly and wirelessly, connect and transmit digital images to other IrSimple™ enabled devices such as other digital cameras, PDAs and photo kiosks. It provides a faster, more secure means to share pictures with family and friends.
  • Fujinon lens: The FinePix A820 and A900 both feature a 4x optical zoom lens that was developed specifically for the A-Series by Fujinon, a Fujifilm sister company and leading provider of broadcast-grade television lenses and other high quality optical products across many consumer and industrial applications.
  • Internal memory: When their xD-picture card or SD memory card (sold separately) is filled with images, users have extra internal storage space on each camera to capture additional pictures.
  • Large LCD: 2.5-inch LCD display with anti-glare properties.
  • Scene modes: A wide range of 16 pre-programmed scene modes provides top-quality photos in a range of shooting conditions.

The FinePix A820 and FinePix A900 will debut in May 2007 with retail prices of $179.95 and $199.95, respectively.

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 18 for U.S. patents granted in 2005, employs more than 75,000 people worldwide and in the year ended March 31, 2006, had global revenues of $22.8 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com.

To receive news and information direct from FUJIFILM U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

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*Synovate Continuing Consumer Data Survey - 2006

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