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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

SanDisk's logo. Click to visit SanDisk's website! PRESS RELEASE: SanDisk Introduces 4-Gigabyte SanDisk Extreme III Cards For Next Generation Of High-Performance Digital Cameras


New Pro-Level Memory Cards In SDHC and Memory Stick PRO Duo Formats
Have Fast Read/Write Speeds, Store Thousands of Photos And Hours Of Video.


LAS VEGAS, NEVADA, Mar. 8, 2007 - Ready for the newest digital still cameras and camcorders, SanDisk® Corporation (NASDAQ: SNDK) today expanded its award-winning SanDisk Extreme® III pro line with a 4-Gigabyte (GB) SDHC™ (SD High Capacity) Class 6 memory card and a 4-Gigabyte Memory Stick PRO Duo™ card. As an added bonus, the SDHC card will be packaged with a SanDisk MicroMate™ USB 2.0 Reader - a $20 value - so that users have a one-stop solution for capturing, storing and transferring their images.

SanDisk Micro Mate SDHC card reader with 4GB SDHC Extreme III card. Courtesy of SanDisk, with modifications by Zig Weidelich

The announcement was made at the Photo Marketing Association (PMA) show at the Las Vegas Convention Center, where SanDisk is displaying its photographic products in Booth G191 on Level 1 of the South Hall.

A 4GB SanDisk Extreme III card can store more than 2,000 high-resolution pictures or up to 8 hours of MPEG 4 video.

"The SanDisk Extreme III line has become a best-of-class standard for professional photographers who demand speed, durability and reliability," said Tanya Chuang, SanDisk's director of retail product marketing, global imaging market. "Now we're raising the bar again with these new cards. And by including an SDHC-compatible reader with each SDHC card, we're enabling users to easily transfer images from their cameras to their computers."

Major camera manufacturers, including Canon, Nikon, Panasonic and Leica, have already shipped or announced a variety of pro-level digital still cameras that use the SDHC format, which is designed to allow for capacities greater than 2GB. Consumer-oriented digital still and video cameras that use standard SDHC cards have been available at retailers since last year. Devices must be SDHC compatible in order to work with SDHC memory cards.

SanDisk Extreme III cards have won accolades and awards worldwide since their introduction in 2004, and have been used by professional digital photographers from the Winter Olympics to the Sahara Desert. The SanDisk Extreme III 4GB SDHC card has a sequential read/write speed of 20 megabytes (MB) per second, while the SanDisk Extreme III 4GB Memory Stick PRO Duo card has a sequential read/write speed of 18 MB per second. Both cards are designed for shooting in extreme temperatures (-13 to 185 degrees Fahrenheit or -25 to 85 degrees Celsius), high altitudes and other demanding situations.

SanDisk Extreme III SDHC cards have a speed rating of Class 6, the highest available, meaning that they have a minimum continuous data transfer rate of 6MB/second. The speed rating system, adopted by the SD Association, is intended to help consumers select the right card for the desired application. It does not denote the fastest memory card.

SanDisk 4GB Extreme III MS PRO Duo card. Courtesy of SanDisk, with modifications by Zig Weidelich

Sony and SanDisk co-developed the Memory Stick PRO format, and SanDisk manufactures its own Memory Stick PRO Duo cards.

All SanDisk Extreme III cards offer ESP Technology to streamline data transfer, RescuePRO® software to recover accidentally deleted files and images, a dedicated technical support telephone hotline and a limited lifetime warranty.

SanDisk's ultra-portable, high-performance MicroMate SDHC Reader, which normally retails for $19.99, meets the new SDA 2.0 specifications and can quickly move images from an SDHC card to a personal computer. It also reads standard SD as well as SDHC flash memory cards. The reader is being bundled with the 4GB SanDisk Extreme III SDHC card at no extra cost.


Suggested Pricing and Availability

  Capacity US$ Availability
SanDisk Extreme III SDHC Bundle 4GB + MicroMate USB 2.0 Reader $139.99 April 2007
SanDisk Extreme III MSPD 4 GB $179.99 April 2007


For additional information, please visit SanDisk's website:
What is SDHC: http://www.sandisk.com/sdhc/SDHC.pdf
SDHC product information: http://www.sandisk.com/sdhc/

SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, CA and has operations worldwide, with more than half of its sales outside the U.S.


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(First posted on Friday, March 9, 2007 at 14:29 EST)

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