VALHALLA, N.Y. --(Business Wire)-- Mar. 9, 2007 FUJIFILM U.S.A., Inc. today announced that the Digital Imaging Marketing Association (DIMA) named it a 2007 DIMA Digital Printer Shoot-Out Award winner at the PMA 2007 International Convention and Trade Show in Las Vegas, Nevada. DIMA, a division of Photo Marketing Association International (PMAI) presented Fujifilm with the 2007 DIMA Digital Printer Shoot-Out Award for the ASK-4000 Digital Photo Printer in the Dye Sublimation category.

Today's announcement highlights Fujifilm's commitment to providing customers with an ever-expanding range of print technologies. This printer, along with Fujifilm's recently announced ASK-2000 printer, was originally developed for Fujifilm's Frontier minilabs and was recently made available to professional studio, wedding and event photographers. The technologies employed by the ASK-4000 reside in other Fujifilm printing solutions including Frontier Lite for photofinishing retailers and Fujifilm's prints-in-minutes solution - the GetPix kiosk.

The category-leading ASK-4000 high-speed printer features color-correction software incorporating Fujifilm's acclaimed Image Intelligence(TM) technology, which gives photographers a reliable, affordable and convenient way to obtain the Frontier-quality prints they desire, regardless of their location. The combination of Fujifilm Image Intelligence technology, dye-sublimation technology and color correction profiles, allows the ASK-4000 to deliver crystal-clear (300 x 600 dpi), water-resistant prints that last for decades.

DIMA Digital Printer Shoot-Out entrants received a target file and color-accurate target print, and were asked to output the file according to particular specifications to produce the best possible print. A panel of expert judges evaluated the printers using criteria such as neutral gray balance reproduction, saturation, shadow detail and quality, overall tonality and detail, highlights and specular highlights, flesh tones, hue shift, and text.

By simply connecting the Fujifilm ASK-4000 printer to a laptop via a high-speed USB 2.0 interface, professional photographers can leverage the dye-sublimation thermal transfer technology to produce beautiful, natural-looking prints onsite at client events.

Fujifilm is showcasing its full portfolio of imaging technologies and services at PMA 2007 Booth E100. For more information, call 800-800-FUJI or go to http://www.fujifilmusa.com/pma.

About Fujifilm

Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2006, had global revenues of $22.8 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at http://www.fujifilmusa.com.

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