Planned for Inclusion in over 40% of North American Photo Kiosks During 2007

SALT LAKE CITY --(Business Wire)-- Mar. 14, 2007 Sequoia Media Group, LC (Sequoia), announced the company's launch of the aVinci(R) Experience last week at the PMA(R) International Convention and Trade Show in Las Vegas, Nevada. Sequoia projects with contracts currently in place, the aVinci Experience will be included in over 40% of North American photo kiosks during 2007.

The patent-pending aVinci technology provides new media solutions for leading photo industry retailers by giving customers the opportunity and the means to easily transform personal photos and video into compelling video and multi-media productions. Digital camera and video users can now transform their personal digital images into several types of personal productions that span from simple slideshows to cinema quality DVD movies, photo books, posters and web-based memory productions using the latest Hollywood-effects built into occasion-based storyboards.

"aVinci's products were a big hit for us at PMA, and we are very excited by the continued engagement and momentum from large retailers," commented Chett Paulsen, President of Sequoia Media Group. "With aVinci, photo retailers can easily help consumers contextualize their images and video into appealing solutions at the same time they order photos for printing--Personal DVD movies, themed Photostory Books, and Movie Posters are all created automatically--in mere seconds. High art and high automation are the key to delivering the most value in this industry."

The aVinci Experience offers consumers both a reason and a solution to easily combine digital images and video into themed, occasion-based products. aVinci's full product line includes Instant DVD Movies, Photostory Books, Show Me(TM) Photostory Cards, Movie Posters, and Web-Based Mini Movies that are sold through mass market retailers consisting of leading photo retailers, photo websites, and photo service providers. The aVinci Experience logo also serves as a powerful ingredient brand as the aVinci products are incorporated into leading photo-related product offerings.

Sequoia Media Group, LC, based in Salt Lake City, Utah, developed aVinci(R) products to simplify and automate the process of creating professional-quality multi-media productions using personal photos and videos...in mere seconds. The patent-pending technology provides a complete, refined production solution--not a complicated software tool requiring time and training to execute. For more information, visit http://www.avincimedia.com.