Secaucus, NJ (April 24, 2007) - Panasonic is pleased to announce that its 10x Optical zoom LUMIX DMC-TZ3 digital still camera has received the prestigious 2007 Technical Image Press Association (TIPA) Award for the "Best Superzoom Digital Camera" in Europe. TIPA is an independent association of photo and imaging expert editors, representing 12 countries across Europe. The renowned TIPA awards honor products for their superiority in quality, performance and value when distinguishing the best in each classified category.

The Panasonic LUMIX DMC-TZ3, the 7.2 Megapixel entry to the popular TZ family, packages a 28mm wide-angle LEICA DC VARIO-ELMAR lens, Intelligent Image Stabilization, MEGA O.I.S. and a 3.0-inch LCD, all in a compact, stylish, stainless steel body. The LUMIX DMC-TZ3 is an unprecedented compact superzoom digital camera that equips users for any photo-shooting situation. When combining its 10x Optical zoom with the ability to shoot from 28mm at the wide end and 280mm in telephoto, the TZ3 allows close-up shots even when users cannot move closer to the subject, and the wide-angle lens is helpful in situations where users cannot step back or move away.

TIPA describes the award-winning Panasonic LUMIX TZ3 on its web site as follows: "With a 10x Leica DC Vario-Elmar lens equivalent to 28-280mm, the small LUMIX DMC-TZ3 provides a new step forward in the battle against blur. Stabilizers can compensate for camera shake, but not for the movement of the subject in low light conditions. Combining the well-known Mega O.I.S. optical stabilizer with the new Intelligent ISO Control feature, Panasonic offers a world-first solution to capture sharp images in most lighting conditions. The camera's image-processing Venus Engine III is able to detect the movements of the subject and, if necessary, it automatically raises the ISO sensitivity to let the shutter work at a faster speed."

For more information about the 2007 TIPA awards, visit: www.tipa.com.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

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