New A920 Model Wows with 9-MP, Super CCD, 4x Optical Zoom and 2.7” LCD

Valhalla, N.Y., July 26, 2007 – FUJIFILM U.S.A. Inc. today announced the launch of the nine-MegaPixel FinePix A920. Designed specifically for the first-time digital camera buyer and consumers seeking an affordable, easy-to-operate upgrade to their current digital camera, Fujifilm’s FinePix A920 is loaded with features usually reserved for more advanced models. The camera incorporates Fujifilm’s signature Super CCD sensor technology, a 4.0x optical zoom lens and features a 2.7” LCD.

Following in the footsteps of Fujifilm’s more advanced digital cameras, the FinePix A920 features a 4.0x optical zoom lens that was developed specifically for the A-Series by Fujinon, a Fujifilm sister company and leading provider of broadcast-grade television lenses and other high quality optical products across many consumer and industrial applications.

To make it easy for consumers to achieve blur-free results, the FinePix A920 features a “Picture Stabilization” mode in the dial setting. This easy-to-identify setting automatically chooses the correct light sensitivity and best-matching shutter speed, producing the highest quality digital pictures without blur and the noise often associated with high sensitivity photographs. In addition, the FinePix A920 shoots with light sensitivities of up to ISO 800 at full resolution. These higher light sensitivities enable the user to shoot with faster shutter speeds, which lessen the likelihood of blurry pictures caused by a moving subject or the shake of an unsteady hand.

The FinePix A920 also features an intuitive icon-based Graphic User Interface (GUI). When users switch shooting modes, scene positions or control settings, a brief explanation of the setting is momentarily displayed on the LCD screen, taking much of the guess work out of digital camera operation. Additionally, the camera sports a conveniently placed mode dial that provides easy access to the most commonly used shooting modes, including Auto, Picture Stabilization and Movie mode and allows one-touch access to other pre-programmed scene modes.The FinePix A920 also utilizes an “xD / SD / SDHC Media Compatible slot”; a single media slot that accepts not only Fujifilm’s traditional xD-Picture Cards™, but also SecureDigital (SD) and SDHC media cards. In offering these media options, Fujifilm is providing greater choice and flexibility to consumers who purchase Fujifilm digital cameras.

Fujifilm’s new A920 model also offers the following attractive features:

• Large LCD: 2.7-inch LCD display with anti-glare properties.
• Scene Modes: A wide range of 15 pre-programmed scene modes provides top-quality photos in a range of shooting conditions.
• Movie Mode: Capture live action movies in QVGA quality 640x480 resolution at 30 frames per second with sound.
• Internal Memory: When the xD-picture card or SD memory card (sold separately) is filled with images, users have extra internal storage space on each camera to capture additional pictures.
• IrSimple™ Technology: Demonstrating Fujifilm’s commitment to innovation, ‘IrSimple™’ enables mobile devices – like the FinePix A920 – to instantly and wirelessly connect and transmit digital images to other IrSimple™ enabled devices such as other digital cameras, PDAs and photo kiosks. It provides a faster, more secure means to share pictures with family and friends.

The FinePix A920 will debut in September 2007 with a retail price of $199.95.

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. Fujifilm ADRs (American Depository Receipts) are traded in the U.S. on the Nasdaq exchange (NASDAQ:FUJI). For more information, please visit www.fujifilm.com.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.

For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com. To receive news and information direct from Fujifilm via RSS, subscribe free at www.fujifilmusa.com/rss.

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