The i70 has won an EISA Award for European Design, the highest authority for technology awards in Europe

Its revolutionary design has caught the European eye

Samsung Techwin (represented by Lee Joonggoo, www. samsungcamera.co.kr) has announced that its Samsung i70 digital camera, released in the first half of the year, has taken top honours at the prestigious EISA (European Imaging and Sound Association) European Design Camera Awards 2007-2008.

The EISA Awards are also known as the Nobel Prizes of the camera industry, and the selection committee for the Awards consists of 50 experts chosen from over 20 European countries. EISA's top honours are awarded after strict quality testing by these experts in a total of five sectors: Audio, Home Theatre, Video, Photo,and Mobile Devices.

According to EISA, the Samsung i70 - European Design Camera for 2007-2008 - offers "an innovative sliding cover" and "a 4-coloured full metal body", and is "an attractive compact camera having lens decorated with cubic zircon, having a sensitive look and feel about its design". EISA also said that the i70 is expected to have great appeal to younger customers because of its MPEG-4 movie display function and multi-media functions, which include an MP3 player.

The i70 provides features such as an innovative sliding cover, high quality with 7.2M pixels, a 3" wide LCD, an SRS surround audio system with MP3 player, a slim stainless body with a special finish, and a lens coated with cubic zircon. The camera is well-equipped with plenty of powerful functions, and its design is both sensitive and advanced.

A Samsung insider said "Samsung Techwin has developed real confidence in terms of its design, as well as its already proven quality & technical capability, as this EISA Award proves. Samsung will continue to develop new products that are able to satisfy the needs of European customers."

As you probably remember, the Samsung NV10 also won the EISA Award for Compact Digital Camera last year.