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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: New Ultra-Fast CP-9800DW Digital Photo Printer From Mitsubishi Digital Electronics America Imaging Products Is Now Shipping


IRVINE, Calif., September 4, 2007 - Mitsubishi Digital Electronics America Imaging Products today announced it is now shipping the new ultra-fast, high volume CP-9800DW digital photo printer. Providing the most advanced technology in digital printing, the Mitsubishi CP-9800DW quickly produces prints with exceptional resolution and clarity for use by professional photographers in the field, as well as photo kiosks in retail stores.

Available now through authorized Mitsubishi resellers, the CP-9800DW features a high-speed USB 2.0 interface and excellent picture quality. Utilizing a new high grade media you can print a 4" x 6" photo in 8 seconds and batch printing enables output of 400 prints per hour. That high-speed output rate translates immediately and positively to the bottom line for any on-site event photographer or photo retailer.

"Our most advanced photo printer currently on the market, the CP-9800DW reflects state-of-the-art technology in printer speed and accuracy," explained Darla Achey, product marketing specialist, Mitsubishi Digital Electronics America Imaging Products. "Not only does it produce a print quickly, it does so without any sacrifice to the resolution quality of the print. Mitsubishi's new color management engine and new high grade media ensures, deeper black tones, improved color depth and smear-free gradation with every print."

The unit's vivid images are the result of the CP-9800DW color management engine technology. Based on Mitsubishi's adaptive thermal-head management engine, the unit's color management engine technology features a 300 dpi high-density thermal head for clean, defined and consistent picture production.

The CP-9800DW also boasts greater versatility by offering four print sizes (3.5" x 5", 4" x 6", 5" x 7", and 6" x 9") with edge-to-edge printing, all of which print at speeds faster than ever before. Features also include a jam-free, roll-type mechanism, and easy-to-use front access for loading the media and ink sheet.

The CP-9800DW, with an MSLP price of $2,595, joins Mitsubishi's outstanding line of high-performance digital photo printers including the CP-9550DW providing 4 x 6, 5 x 7 and 6 x 9 prints, and the CP-3020DAU outputting to 8 x 10 and 8 x 12 prints. All Mitsubishi digital photo printers are backed by Mitsubishi's one-of-a-kind Express Replacement Assistance program, which guarantees replacement product to be shipped within 24 hours of a claim.

About Mitsubishi Digital Electronics America
Headquartered in Irvine, Calif., Mitsubishi Digital Electronics America, Inc. is a subsidiary of Mitsubishi Electric Corporation of Japan, a worldwide leader in premium quality imaging and presentation products that set the standard in innovation, performance and reliability.

The Photo Imaging Division of Mitsubishi Digital Electronics America manufactures and markets a wide range of products for the photographic industry, including an extensive line of digital photo printers and kiosks. For information on photo products call toll-free 888-307-0388 or visit www.mitsubishi-imaging.com/photo.

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(First posted on Tuesday, September 4, 2007 at 15:58 EDT)

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