SECAUCUS, N.J. (September 20, 2007) - Panasonic Consumer Electronics Company has launched the Panasonic Direct Giving Back e-business initiative. Giving Back allows consumers to direct a donation to a program sponsored by one of three leading environmental organizations. This initiative is operated at no additional cost to the consumer - the donation is made wholly by Panasonic. The option to donate is offered on all Panasonic products sold on the Panasonic website, which makes charitable giving easy while shopping during the upcoming holiday season.

"Panasonic, along with our parent company, Matsushita Electric Industrial Co., has always focused on being a responsible corporate citizen by trying to better the world around us," said Jeremy Dalnes, Vice President, E-Business Group, Panasonic Consumer Electronics Company. "Giving Back is just one of the ways we're continuing to support this core value. It's a great way for consumers to make a purchase they feel good about, as they're able to contribute to one of three environmentally friendly organizations with no cost to them. We believe this program is a win for consumers, the environment, and Panasonic."

Any consumer who makes a purchase through www.panasonic.com has the opportunity to have Panasonic donate 5% of the purchase price of their order, less tax and shipping, to a program sponsored by one of three leading environmental causes: The Nature Conservancy's "Rescue the Reef," (www.nature.org/joinanddonate/rescuereef/), National Recycling Coalition's "America Recycles Day" (www.americarecyclesday.org) and World Resources Institute's "Green Power Market Development Group," (http://www.wri.org/green-power-campaign).

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic's Virginia-based Call Center is recognized as a Certified "Center of Excellence" by the Center for Customer-Driven Quality at Purdue University. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

About the Nature Conservancy
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. To date, the Conservancy and its more than one million members have been responsible for the protection of more than 15 million acres in the United States and have helped preserve more than 102 million acres in Latin America, the Caribbean, Asia and the Pacific. Visit The Nature Conservancy on the Web at www.nature.org.

About the National Recycling Coalition
The National Recycling Coalition (NRC) is a 501(c)(3) membership organization of recycling professionals and advocates from every region of the country, in every sector of the waste reduction field. Local recycling coordinators, state and federal regulators, corporate environmental managers, environmental educators and advocates, and waste management professionals are all members of NRC. Founded in 1978, NRC's objective is to eliminate waste and promote sustainable economies through advancing sound management practices for raw materials in North America. For more information, please visit www.nrc-recycle.org.

About the World Resources Institute
The World Resources Institute (WRI) is an environmental think tank that goes beyond research to find practical ways to move human society to live in ways that protect Earth's environment and its capacity to provide for the needs and aspirations of current and future generations. This is a long-term vision that requires systemic changes in how governments and businesses operate and how each of us makes choices that impact the environment. WRI is an independent, non-partisan and nonprofit organization with a staff of more than 100 scientists, economists, policy experts, business analysts, statistical analysts, mapmakers, and communicators. Visit WRI's website at www.wri.org.