Entries Accepted Oct. 15-31; Grand Prize is Trip to Vietnam

VENTURA, CALIFORNIA (October, 2007) - Patagonia stores are holding a photo contest called "Capture a Patagoniac" inviting customers to submit a photo of themselves or family members engaged in activities from rock climbing to fly fishing while wearing Patagonia clothing. Customers will then be asked to vote for the entry that best captures the Patagonia spirit of adventure, outdoor pursuits, and/or environmentalism.

The store will award $100, $75 and $50 Patagonia gift cards to the three finalists based on the number of votes. All finalists from the retailer's 23 stores around the country will then be eligible for a random drawing for the grand prize, consisting of a trip for two to Vietnam courtesy of Backroads Travel Company.

Photos must be submitted between October 15-31. Customers will vote on entries displayed in the store from November 1-11. Store winners will be announced on November 15 based on the number of votes. The grand prize winner will be drawn and announced on November 27.

Patagonia created the contest as an outgrowth of its 35-year commitment to an active lifestyle, environmental protection and sustainable development. The company's initiatives include a policy of using 100% organic cotton in all cotton clothing, use of fleece made from post-consumer recycled plastic soda bottles, and a garment recycling program that accepts worn-out fleece, organic cotton t-shirts and Capilene long underwear for recycling into new fibers.

In addition, Patagonia sponsors an Environmental Grants Program that has contributed 1% of sales or over $29 million to grassroots environmental activists since 1985 as well as an Environmental Internship Program that allows employees to work for environmental groups while receiving their full paycheck.

For more information on the "Capture a Patagoniac" contest, visit www.patagonia.com or see contest rules below.

"Capture a Patagoniac" Contest Rules

No purchase necessary to win, and purchase will not increase your changes of winning.
WHAT: To enter the Capture a Patagoniac photo contest, submit to your nearest Patagonia store a photograph of yourself or family member(s) using Patagonia products, which captures the adventurous spirit of Patagonia. Photos must be printed and 4"x6". Contest is open only to individuals who are at least 21 years old at the time of entry and residents of California, Colorado, Connecticut, Georgia, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, Montana, Nevada, New Hampshire, New Jersey, New York, Oregon, Utah, Virginia, Washington, or Washington, DC. Contest is void where prohibited.

WHEN: Entries will be accepted from October 15 to October 31, 2007. One entry per person. From November 1, 2007 to November 11, 2007, entries will be displayed at the Patagonia retail stores to which they are submitted, and individuals and customers will be allowed to vote for the entry that best captures the Patagonia spirit of adventure, outdoor pursuits, and/or environmentalism. One vote per person. Winners will be announced on or about Nov. 15; grand prize winner announced on or about Nov. 27.

WHERE: Photo entries will be accepted at all 23 Patagonia stores.

PRIZES: At each store, on or about November 11, 2007, First, Second and Third Prizes will be awarded to the entries that receive the most votes. First Prize will be a $100 Patagonia gift card. Second Prize will be a $75 Patagonia gift card. Third Prize will be a $50 Patagonia gift card. First, Second, and Third Prize winners from all stores will be entered into a random drawing, which will take place on or about November 27, 2007, to win the Grand Prize. The Grand Prize will be a Backroads Travel Company trip to Vietnam. The approximate retail value of the Grand Prize is $17,000. The approximate retail value of all prizes is $22,375. Odds of winning depend on the number of eligible entries received. Winners are responsible for any and all local, state, and federal taxes, as well as license and registration fees incurred by participating in the Contest, including, but not limited to, some transportation costs, gratuities and other items of an incidental nature.

FURTHER INFORMATION: For further information on how to participate or to receive a copy of the complete official rules, contact your local Patagonia store. For a list of Patagonia stores, go to www.patagonia.com. For a list of winners, send a self-addressed stamped envelope to Patagonia Retail Marketing Director, 259 W. Santa Clara St., Ventura, CA 93001 after November 28, 2007. Contest is sponsored by Patagonia, Inc. and Backroads Travel Company.