PRESS RELEASE: Pentax Bobcar Mobile Showrooms Scoot Around Manhattan
Unique 3-wheeled vehicle uses integrated approach to target camera buyers during holiday season.
NEW YORK, NY (October 26, 2007)… PENTAX Imaging Company is showing off its digital camera line-up on the streets of Manhattan throughout the holiday shopping season using a unique approach – BobCar Showrooms. The new BobCars are three-wheeled, energy efficient, mini-vehicles that offer a unique form of outdoor advertising to engage and educate consumers right on the street. The PENTAX mobile showrooms feature the latest PENTAX digital SLR and compact digital cameras and offer consumers hands-on demonstrations, literature and special incentives being offered by PENTAX for purchasing selected products.
Two PENTAX BobCars are scooting around a 15 mile radius in New York City from mid-October until the end of December. The vehicles make stops at strategic locations in close proximity to retail dealers where consumers may purchase PENTAX products. As a form of field marketing that offers non-traditional and flexible methods, BobCar Media was created by Snap Marketing in New York, an experiential marketing shop. The format supports the PENTAX aim at building strong consumer relationships and loyalty that is further reinforced by the recent launch of the company’s two new Web sites www.pentaxphotogallery.com and www.pentaxian.com.
A complete schedule of the 2007 Holiday Season PENTAX BobCar tour follows:
| Month / Date | Location(s) | Event Time |
16-Oct | B&H Photo | 10am-5pm |
| 17-Oct | B&H Photo | 10am-5pm |
| 18-Oct | B&H Photo | 10am-5pm |
| Javits-PPE | 10am-5pm |
19-Oct | B&H Photo | 10am-5pm |
| | Javits-PPE | 10am-5pm |
20-Oct | Javits-PPE | 10am-5pm |
23-Oct | Grand Central Station - 42nd St. | 8am-11am |
| | Penn Station - 7th Ave. Entrance | 8am-11am |
| | Bryant Park | 11:30-2PM |
24-Oct | Staten Island Ferry | 8am-11am |
| | Union Square Green Mkt. | 12pm-2pm |
| | Union Square South | 12pm-2pm |
25-Oct | Brooklyn Boro Hall Park | 8am-2:30pm |
26-Oct | Times Square | 1pm-4pm |
| | Grand Central Station - 42nd St. | 4:30-7pm |
27-Oct | Union Sq.Green Mkt. | 11am-3pm |
| Union Sq. South | 11am-3pm |
| | Washington Square North | 3:30-5:00 |
| | Washington Square South | 3:30-5:00 |
30-Oct | Central Park - 5th Ave. & 59th St. | 12pm-2pm |
| | Greenwich Village - Broadway & 8th | 3pm-6pm |
| | (Halloween Costume Stores) | |
31-Oct | Greenwich Village Halloween Parade | 3pm-9pm |
1-Nov | Wall Street-Financial District | 8am-2pm |
| | Staten Island Ferry | 8am-10am |
| | Wall Street-Financial District | 10:30am-2PM |
2-Nov | Pier 11 Ferry Terminal | 8am-10am |
| | South Street Seaport | 10:15-3pm |
3-Nov | Union Sq.Green Mkt. | 11am-3pm |
| | Union Sq. South | 11am-3pm |
| | West 4th Street Cages | 4pm-6pm |
| 6-Nov | West Side Ferry Terminal | 8am-11am |
| 7-Nov | Theatre District - Wed. Matinee | 11:30am-2pm |
| 8-Nov | J&R Music World | 10am-5pm |
| 9-Nov | J&R Music World | 10am-5pm |
| 10-Nov | J&R Music World | 10am-5pm |
| 12-Nov | Adorama | 11am-5pm |
| 13-Nov | Adorama | 11am-5pm |
14-Nov | Adorama | 11am-5pm |
15-Nov | Adorama | 11am-5pm |
16-Nov | Adorama | 11am-5pm |
19-Nov | Grand Central Station | 8am-11am |
| | Penn Station | 8am-11am |
| | Times Square | 12pm-4pm |
| | Columbus Circle | 12pm-4pm |
20-Nov | Astor Place & Bway | 8am-11am |
| | West 4th Street & 6th Ave. | 8am-11am |
| | Union Square @ 14th St. | 11:30-2pm |
| | Washington Square Park | 11:30-2pm |
21-Nov | Macys Thanksgiving Balloon Blow-up | 4pm-10pm |
23-Nov | Herald Square | 9am-12pm |
| Rockefeller Center | 12:30-3pm |
| 24-Nov | Soho (B'Way & Prince) | 10am-4pm |
| 25-Nov | Central Park @ 5th Ave. | 11am-5pm |
28-Nov | Union Square Holdiday Gift Market | 11am-5pm |
29-Nov | Radio City Music Hall / Rock Ctr. | 11am-5pm |
30-Nov | Grand Central Station | 8am-11am |
| Penn Station | 8am-11am |
| | Times Square | 12pm-4pm |
| | Columbus Circle | 12pm-4pm |
1-Dec | Herald Square | 9am-12pm |
| | Rockefeller Center | 12:30-3pm |
2-Dec | Soho (B'Way & Prince) | 10am-4pm |
5-Dec | Theater District / Radio City | 12pm-5pm |
6-Dec | Camera Land | 11am-5pm |
7-Dec | Rockefeller Center / Radio City | 12pm-5pm |
8-Dec | Times Square | 12pm-5pm |
9-Dec | Soho (B'Way & Canal) | 12pm-5pm |
12-Dec | Today Show | 6am-10am |
| Bryant Park Holiday Fair | 10:30-12pm |
13-Dec | Willoughby's | 11am-5pm |
14-Dec | Grand Central Station | 8am-11am |
| Penn Station | 8am-11am |
| | Times Square | 12pm-4pm |
| | Columbus Circle | 12pm-4pm |
15-Dec | Central Park South - Wolman Rink | 12pm-4pm |
16-Dec | Soho / Tribeca | 11am-5pm |
19-Dec | Grand Central Station | 8am-11am |
| | Penn Station | 8am-11am |
| | Union Square | 12pm-4pm |
20-Dec | Times Square (Theater District) | 12pm-4pm |
21-Dec | CBS Morning Show | 6am-10am |
| Columbus Circle | 10:30am-12pm |
22-Dec | Herald Square | 11am-5pm |
23-Dec | Midtown-Rock Center | 11am-5pm |
26-Dec | Midtown-Rock Center | 11am-5pm |
27-Dec | Today Show | 6am-10am |
| | Times Square | 10:30-12PM |
| 28-Dec | Soho | 11am-5pm |
PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces, mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.
# # #
(First posted on Monday, October 29, 2007 at 16:52 EDT)
