"Sony is releasing updated firmware for the DSLR-A700 camera, as well as updates for the Image Data Converter and Image Data Lightbox bundled software applications. The camera firmware update improves image sharpness and reduces noise under certain circumstances. It also improves flash control at very short distances with non-ADI control lenses. The updates for the bundled software applications correct the functioning of such features as image display and file type indication. These updates relate only to early production Firmware "Ver.1" models, which were manufactured through early October. Firmware "Ver.2" models (press Menu & Display together to check) already include this upgrade. Although these improvements are subtle, it is recommended that customers make the update to improve the camera and application software performance.

Most regions outside of Japan (Japan not affected) will be notifiying customers via their customer support sites on Oct. 30 at 11 PM PST / Oct. 31 at 2 AM EST. Our region is experiencing a slight delay in notification due to last week's fires. We expect for SEL's site to go live tomorrow morning at approximately 9 AM EST. Tomorrow, we will be able to provide you with specific URL links to the upgrades, but in the meantime, the general support web site URL is www.sony.com/support."